Home » Thought leadership blog » Festive greetings and best wishes for 2023, from the team at FT Longitude!

Festive greetings and best wishes for 2023, from the team at FT Longitude!

Ben Harrison

It’s been quite a year at FT Longitude. Our clients continue to revel in their thought leadership success, made possible by our growing team of top-notch editors, researchers, project managers and designers. This year, we’ve developed and produced market-leading insight for over 80 campaigns on topics ranging from sustainability and energy transition, to digital transformation and cyber security.

We’ve also assembled some expert insight of our own, as we dived into the ever-changing customer journey, and the impact sustainability is having on the role of the B2B marketer. And we’ve stuck with our annual tradition of gazing into our crystal ball and predicting the future trends impacting the thought leadership industry in the 12 months to come. Did we get them right? Don’t forget to have your say on social media.

If that weren’t enough, a momentous 12 months saw the completion of our journey to a Financial Times company, and a fresh new rebrand. We’re delighted to be aligned to one of the most respected brands in the world, solidifying our position as a trusted partner for brands globally.

And we’ve had our fair share of fun: we’ve raffled, sweepstaked, painted, potted and sung our way to raising over £1200 from Room to Read, who we’ve been supporting on their Girls’ Education Program. This program helps girls around the world stay in school longer and acquire the skills and agency they need to make informed choices about their lives. The program was founded to help girls realise their potential, and we’re delighted to have the opportunity to lend a hand. You can see some of what we’ve been up to below, and keep track of our progress here.

And all that’s left to say is, from all of us at FT Longitude, we wish you all a restful break, and a happy new year!

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About the author: Ben Harrison

As Digital Marketing Manager, Ben leads various marketing activities such as the firm’s social media effort, our always-on content programme, and all aspects of the website – from maintenance to re-designs. He also manages the department’s tech stack, delivering an increasingly seamless experience from marketing all the way through to the sales team.

Ben also contributes to the marketing team’s overall strategy and goals, helping to plan, execute and effectively measure all our content and engagement that push the firm towards brand- and commercial-oriented goals.

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