Client insight: Lloyd’s Register Energy’s Marketing VP on making thought leadership succeed [VIDEO]

James Watson

At FT Longitude’s summer 2015 client event, Peter Richards, the Vice President for Marketing at Lloyd’s Register Energy, shared his insights on the keys to success for any thought leadership campaign.

From finding a good niche for your brand’s message through to getting the stakeholder buy-in lined up internally well before launch, Peter provides a hands-on overview of the success factors that can help make a thought leadership campaign fly.

To hear about FT Longitude’s upcoming client events, please get in touch with Miles Weiner or Kate de Lima.

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About the author: James Watson

James oversees project delivery and all the processes involved. In this role, he helps manage and coordinate the research, editorial and project management teams in order to deliver high quality thought leadership campaigns.

As an editor, he has over 15 years of experience in both business journalism and research. Some of his specialist areas of coverage include IT and technology, urban issues, energy and sustainability. Prior to co-founding FT Longitude, James spent five years at the Economist Group in the UK. Earlier, he worked in both South Africa and Singapore, reporting on the dot com boom (and bust). He is now based in Zurich, Switzerland.

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