Justin Raveenthiran, Group Account Director

Justin has worked in the account management team at FT Longitude for the last two years, helping to manage some of our largest clients in the professional services sector. He helps these clients maintain already mature thought leadership strategies, but also develops exciting and creative new ideas to provide fresh insight-based marketing.

Before FT Longitude, Justin worked in several business development positions in the publishing industry, most recently at Acuris.

What is something our clients have to deal with that you help to fix?

One of the biggest challenges our clients face is how to attract and engage senior business audiences. It’s something we hear time and time again and, quite frankly, it isn’t the easiest problem to solve.

“When you’re able to give your clients something that they’re excited and very proud to launch, it’s a great feeling. It means we’re doing a really important job.”

There’s so much thought leadership out there already, companies need to work really hard say something new and different otherwise they struggle to get their messages heard. Our biggest opportunity is to help them do that by producing new, timely and topical content to accommodate that audience.

What do you enjoy most about your role?

I love problem solving. So, when people come to us with a challenge I really take the time to listen to their issues and focus on where and how we can help. Our approach to thought leadership and content or audience challenges enables us to develop great relationships with our clients and I love seeing those relationships develop and go from strength to strength.

It also helps that everyone at FT Longitude is really good at what they do, so that has a really big impact on the work we do and making it really enjoyable, for sure.

Tell us about a campaign that you are particularly proud to have worked on and why

One of my favourite projects is Accenture’s CFO Now campaign. It’s a massive undertaking and a huge commitment for both the client and the FT Longitude team — it took two years to complete! We just recently finished working on it and it’s something everyone involved has done a brilliant job on.

It stands out because it’s one of their big, flagship campaigns, so we’re really proud to have contributed to it in such a central way. When you’re able to give your clients something that they’re excited and very proud to launch, it’s a great feeling. It means we’re doing a really important job.

What is the biggest challenge you face in your role?

In general, I think my biggest challenge it’s helping our clients to measure and report the outcome of their campaigns.

We don’t always see the results of the projects we work on which can make it difficult to gauge the impact they have on their audiences. But, as a business, we’ve developed a lot of great tools and resources to help companies to do this better, so this is an area we are definitely supporting our clients on more.

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