Our thinking

Peering through the fog: avoiding vagueness and imprecision in B2B marketing

Over recent years, marketing has become much more scientific and data-driven. That is welcome, but despite this progress, there remain many areas where there…

Read more Peering through the fog: avoiding vagueness and imprecision in B2B marketing

Filter by

Keyword
Type
Author
Filter by Keyword: Close
  • 10 years of Longitud…
    Brand
    Financial Services
    Information Design
    Predictions
    Relationships
    Storytelling
    Thought-Leading Bran…
  • Accelerate your cust…
    Content
    FT Longitude
    Learning from Leader…
    Predictions/Trends
    Reputation
    Strategy
    Topics and themes
  • Activation
    Covid-19 crisis
    Generation Z
    Mistakes
    Professional Service…
    Research/Data
    Sustainability
    Trust
  • Audience
    Digital
    Industrials Sector
    Objectives
    Proving our Value
    Revenue/ROI
    Tech Sector
  • Audio
    Event
    influence
    Power of Thought Lea…
    Quality
    Stakeholders
    The New Marketing Mi…
  • Clear selected keywords
  • Amelia Bashford
    Desislava Kozareva
    Hannah Stubbings
    Jennifer Hardwick
    Louise Reip
    Sarah Solloway
    Thomas Sturge
  • Amit Sehmi
    Eleanor Savage
    Hasan Chowdhury
    Joe Dalton
    Megan Wright
    Sean Kearns
    Thought Leadership I…
  • Andrea Semas
    Emily Taylor Gregory
    Helen Rosemier
    Justin Pugsley
    Peter Elkins
    Simon Rhodes
  • Ben Harrison
    Emma Hicks
    Ioannis Antypas
    Karim Meggaro
    Piers Tomlinson
    Sonja Caymaz
  • Dan Collins
    Gareth Lofthouse
    James Watson
    Linda Hershman
    Rob Mitchell
    Stephen Edwards
  • Clear selected authors

Selected filters:

Emily Taylor Gregory

From strategy to success: Where do I start with planning thought leadership campaigns?

How do leading brands go about planning a successful and high-impact thought leadership campaign? What are the ingredients that

Read more From strategy to success: Where do I start with planning thought leadership campaigns?
Justin Pugsley

How thought leadership supports financial services premiumisation

Demonstrating deep expertise, fostering trust and creating the best possible outcomes for clients is an essential part of standing out

Read more How thought leadership supports financial services premiumisation
Megan Wright

Podcast metrics: Why great audio goes beyond the download

When it comes to audio content performance there is no silver bullet. But don’t let that deter you.

Read more Podcast metrics: Why great audio goes beyond the download
Ben Harrison

Latest campaigns and real thought leadership examples: Winter 2022

What’s new in thought leadership and B2B campaigns? Here, with your quarterly digest of the latest campaign examples, we’

Read more Latest campaigns and real thought leadership examples: Winter 2022
Emily Taylor Gregory

The Drum x FT Longitude insight | The new marketing mission: making sustainability your competitive advantage

As part of their Predictions Deep Dive, The Drum's editor, Jenni Baker, sat down with Rob Mitchell to discuss

Read more The Drum x FT Longitude insight | The new marketing mission: making sustainability your competitive advantage
Ben Harrison

Festive greetings and best wishes for 2023, from the team at FT Longitude!

It’s been quite a year at FT Longitude. Our clients continue to revel in their thought leadership success, made

Read more Festive greetings and best wishes for 2023, from the team at FT Longitude!
Rob Mitchell

Trends 2023: 10 thought leadership predictions for the year ahead

Each year, we make our thought leadership trends and predictions to help brand, marketing and content teams decide where to

Read more Trends 2023: 10 thought leadership predictions for the year ahead
Ben Harrison

Q&A: Rob Mitchell on how sustainability has changed B2B marketing

Driven by demands from government, customers, investors and regulators, sustainability is now a business imperative. In October 2022, we brought

Read more Q&A: Rob Mitchell on how sustainability has changed B2B marketing
Eleanor Savage

How to build a mountain: Why marketers should take inspiration from the Himalayas for their always-on content

FT Longitude editors Eleanor Savage and Thomas Sturge argue that marketers need to look to the Himalayas for inspiration when

Read more How to build a mountain: Why marketers should take inspiration from the Himalayas for their always-on content
  • Previous Arrow
  • 1 / 25
  • Next Arrow
Cookies on Longitude Sites

We use cookies for a number of reasons, such as keeping our Sites reliable and secure, enhancing your user experience, analysing how our Sites are used and tailoring our marketing.

back to top arrow