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Latest campaigns and real thought leadership examples: Summer 2022

What’s new in B2B thought leadership? Here’s your round up of thought leadership examples that launched between April to June, which we hope…

Read more Latest campaigns and real thought leadership examples: Summer 2022

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Emily Taylor Gregory

Can thought leadership help buyers make better decisions? Q&A with Brent Adamson, expert in customer buying behaviour

For our latest webinar we spoke to Brent Adamson, co-author of The Challenger Sale and frequent contributor to Harvard

Read more Can thought leadership help buyers make better decisions? Q&A with Brent Adamson, expert in customer buying behaviour
Emily Taylor Gregory

Financial Times strengthens B2B marketing and thought leadership expertise with full acquisition of FT Longitude

23 June 2022 - The Financial Times has announced the completion of its full acquisition of Longitude, a specialist provider of

Read more Financial Times strengthens B2B marketing and thought leadership expertise with full acquisition of FT Longitude
Emily Taylor Gregory

Steal the show: How thought leadership creates buzz at industry events

In-person corporate events are back, and using them to launch fresh insights that get people talking about your company

Read more Steal the show: How thought leadership creates buzz at industry events
James Watson

Q&A: How ROI creates award-winning thought leadership – in conversation with Peter Richards

At FT Longitude, we are all about real thought leadership: B2B content that inspires, informs and generates tangible results. This

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Ben Harrison

Latest campaigns and real thought leadership examples: Spring 2022

From cybersecurity and digitalisation to people and the employee experience, recent thought leadership releases have covered a lot of ground.

Read more Latest campaigns and real thought leadership examples: Spring 2022
Rob Mitchell

Forget-me-not: Why memory is the key to successful content

After several hard months, you’ve finally completed your thought leadership project. The ideas are compelling, the design is eye-

Read more Forget-me-not: Why memory is the key to successful content
James Watson

From survey to headline: Five newsworthy findings and the research questions behind them

It’s not always easy to find a compelling hook for B2B campaigns, but sometimes research helps us by producing

Read more From survey to headline: Five newsworthy findings and the research questions behind them
Rob Mitchell

Think VARK: Why your thought leadership should appeal to four different learning styles

Marketers now know that most B2B audiences don’t just want a long-form PDF report. Every individual has distinct

Read more Think VARK: Why your thought leadership should appeal to four different learning styles
Emily Taylor Gregory

Thought leadership topics 2022: The inside track from our editors in the know

The pace of change of the past two years has blindsided many companies, and predicting how businesses, brands and their

Read more Thought leadership topics 2022: The inside track from our editors in the know
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