Our thinking
The days when strategic business was awarded on the basis of strong personal relationships or impressive sales presentations are long gone. Today, mega trends, such…
Latest campaigns and real thought leadership examples: Summer 2022
What’s new in B2B thought leadership? Here’s your round up of thought leadership examples that launched between April
Can thought leadership help buyers make better decisions? Q&A with Brent Adamson, expert in customer buying behaviour
For our latest webinar we spoke to Brent Adamson, co-author of The Challenger Sale and frequent contributor to Harvard
Financial Times strengthens B2B marketing and thought leadership expertise with full acquisition of FT Longitude
23 June 2022 - The Financial Times has announced the completion of its full acquisition of Longitude, a specialist provider of
Steal the show: How thought leadership creates buzz at industry events
In-person corporate events are back, and using them to launch fresh insights that get people talking about your company
Q&A: How ROI creates award-winning thought leadership – in conversation with Peter Richards
At FT Longitude, we are all about real thought leadership: B2B content that inspires, informs and generates tangible results. This
Latest campaigns and real thought leadership examples: Spring 2022
From cybersecurity and digitalisation to people and the employee experience, recent thought leadership releases have covered a lot of ground.
Forget-me-not: Why memory is the key to successful content
After several hard months, you’ve finally completed your thought leadership project. The ideas are compelling, the design is eye-
From survey to headline: Five newsworthy findings and the research questions behind them
It’s not always easy to find a compelling hook for B2B campaigns, but sometimes research helps us by producing
Think VARK: Why your thought leadership should appeal to four different learning styles
Marketers now know that most B2B audiences don’t just want a long-form PDF report. Every individual has distinct
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