Our thinking

For our latest webinar we spoke to Brent Adamson, co-author of The Challenger Sale and frequent contributor to Harvard

23 June 2022 - The Financial Times has announced the completion of its full acquisition of Longitude, a specialist provider of

In-person corporate events are back, and using them to launch fresh insights that get people talking about your company

At FT Longitude, we are all about real thought leadership: B2B content that inspires, informs and generates tangible results. This

From cybersecurity and digitalisation to people and the employee experience, recent thought leadership releases have covered a lot of ground.

After several hard months, you’ve finally completed your thought leadership project. The ideas are compelling, the design is eye-

It’s not always easy to find a compelling hook for B2B campaigns, but sometimes research helps us by producing

Marketers now know that most B2B audiences don’t just want a long-form PDF report. Every individual has distinct

The pace of change of the past two years has blindsided many companies, and predicting how businesses, brands and their