Our thinking
Driven by demands from government, customers, investors and regulators, sustainability is now a business imperative. In October 2022, we brought together nearly 100 senior marketers…
How to build a mountain: Why marketers should take inspiration from the Himalayas for their always-on content
FT Longitude editors Eleanor Savage and Thomas Sturge argue that marketers need to look to the Himalayas for inspiration when
Latest campaigns and real thought leadership examples: Autumn 2022
Months of economic, social and political turmoil continue to present major challenges for businesses and global commerce. But, despite this
The customer journey: How has B2B buying changed?
The days when strategic business was awarded on the basis of strong personal relationships or impressive sales presentations are long
Latest campaigns and real thought leadership examples: Summer 2022
What’s new in B2B thought leadership? Here’s your round up of thought leadership examples that launched between April
Can thought leadership help buyers make better decisions? Q&A with Brent Adamson, expert in customer buying behaviour
For our latest webinar we spoke to Brent Adamson, co-author of The Challenger Sale and frequent contributor to Harvard
Financial Times strengthens B2B marketing and thought leadership expertise with full acquisition of FT Longitude
23 June 2022 - The Financial Times has announced the completion of its full acquisition of Longitude, a specialist provider of
Steal the show: How thought leadership creates buzz at industry events
In-person corporate events are back, and using them to launch fresh insights that get people talking about your company
Q&A: How ROI creates award-winning thought leadership – in conversation with Peter Richards
At FT Longitude, we are all about real thought leadership: B2B content that inspires, informs and generates tangible results. This
Latest campaigns and real thought leadership examples: Spring 2022
From cybersecurity and digitalisation to people and the employee experience, recent thought leadership releases have covered a lot of ground.
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