Our thinking
23 June 2022 - The Financial Times has announced the completion of its full acquisition of Longitude, a specialist provider of thought leadership and content marketing…
Steal the show: How thought leadership creates buzz at industry events
In-person corporate events are back, and using them to launch fresh insights that get people talking about your company
Latest campaigns and real thought leadership examples: Spring 2022
From cybersecurity and digitalisation to people and the employee experience, recent thought leadership releases have covered a lot of ground.
Q&A: How ROI creates award-winning thought leadership – in conversation with Peter Richards
At FT Longitude, we are all about real thought leadership: B2B content that inspires, informs and generates tangible results. This
Forget-me-not: Why memory is the key to successful content
After several hard months, you’ve finally completed your thought leadership project. The ideas are compelling, the design is eye-
From survey to headline: Five newsworthy findings and the research questions behind them
It’s not always easy to find a compelling hook for B2B campaigns, but sometimes research helps us by producing
Think VARK: Why your thought leadership should appeal to four different learning styles
Marketers now know that most B2B audiences don’t just want a long-form PDF report. Every individual has distinct
Thought leadership topics 2022: The inside track from our editors in the know
The pace of change of the past two years has blindsided many companies, and predicting how businesses, brands and their
Latest campaigns and real thought leadership examples: Winter 2021
What’s new in thought leadership and B2B campaigns? Here, with your quarterly digest of the latest campaign examples, we’
The Drum x FT Longitude insight | Measuring thought leadership: from engagement to impact
The Drum x FT Longitude insight, November 2021 This article was originally written for and posted on The Drum. Exceptional
-
- 1 / 24
-
