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Financial Times strengthens B2B marketing and thought leadership expertise with full acquisition of FT Longitude

23 June 2022 - The Financial Times has announced the completion of its full acquisition of Longitude, a specialist provider of thought leadership and content marketing…

Read more Financial Times strengthens B2B marketing and thought leadership expertise with full acquisition of FT Longitude

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Emily Taylor Gregory

Steal the show: How thought leadership creates buzz at industry events

In-person corporate events are back, and using them to launch fresh insights that get people talking about your company

Read more Steal the show: How thought leadership creates buzz at industry events
Ben Harrison

Latest campaigns and real thought leadership examples: Spring 2022

From cybersecurity and digitalisation to people and the employee experience, recent thought leadership releases have covered a lot of ground.

Read more Latest campaigns and real thought leadership examples: Spring 2022
James Watson

Q&A: How ROI creates award-winning thought leadership – in conversation with Peter Richards

At FT Longitude, we are all about real thought leadership: B2B content that inspires, informs and generates tangible results. This

Read more Q&A: How ROI creates award-winning thought leadership – in conversation with Peter Richards
Rob Mitchell

Forget-me-not: Why memory is the key to successful content

After several hard months, you’ve finally completed your thought leadership project. The ideas are compelling, the design is eye-

Read more Forget-me-not: Why memory is the key to successful content
James Watson

From survey to headline: Five newsworthy findings and the research questions behind them

It’s not always easy to find a compelling hook for B2B campaigns, but sometimes research helps us by producing

Read more From survey to headline: Five newsworthy findings and the research questions behind them
Rob Mitchell

Think VARK: Why your thought leadership should appeal to four different learning styles

Marketers now know that most B2B audiences don’t just want a long-form PDF report. Every individual has distinct

Read more Think VARK: Why your thought leadership should appeal to four different learning styles
Emily Taylor Gregory

Thought leadership topics 2022: The inside track from our editors in the know

The pace of change of the past two years has blindsided many companies, and predicting how businesses, brands and their

Read more Thought leadership topics 2022: The inside track from our editors in the know
Ben Harrison

Latest campaigns and real thought leadership examples: Winter 2021

What’s new in thought leadership and B2B campaigns? Here, with your quarterly digest of the latest campaign examples, we’

Read more Latest campaigns and real thought leadership examples: Winter 2021
Rob Mitchell

The Drum x FT Longitude insight | Measuring thought leadership: from engagement to impact

The Drum x FT Longitude insight, November 2021 This article was originally written for and posted on The Drum. Exceptional

Read more The Drum x FT Longitude insight | Measuring thought leadership: from engagement to impact
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