Our thinking
Over recent years, marketing has become much more scientific and data-driven. That is welcome, but despite this progress, there remain many areas where there…
From strategy to success: Where do I start with planning thought leadership campaigns?
How do leading brands go about planning a successful and high-impact thought leadership campaign? What are the ingredients that
How thought leadership supports financial services premiumisation
Demonstrating deep expertise, fostering trust and creating the best possible outcomes for clients is an essential part of standing out
Podcast metrics: Why great audio goes beyond the download
When it comes to audio content performance there is no silver bullet. But don’t let that deter you.
Latest campaigns and real thought leadership examples: Winter 2022
What’s new in thought leadership and B2B campaigns? Here, with your quarterly digest of the latest campaign examples, we’
The Drum x FT Longitude insight | The new marketing mission: making sustainability your competitive advantage
As part of their Predictions Deep Dive, The Drum's editor, Jenni Baker, sat down with Rob Mitchell to discuss
Festive greetings and best wishes for 2023, from the team at FT Longitude!
It’s been quite a year at FT Longitude. Our clients continue to revel in their thought leadership success, made
Trends 2023: 10 thought leadership predictions for the year ahead
Each year, we make our thought leadership trends and predictions to help brand, marketing and content teams decide where to
Q&A: Rob Mitchell on how sustainability has changed B2B marketing
Driven by demands from government, customers, investors and regulators, sustainability is now a business imperative. In October 2022, we brought
How to build a mountain: Why marketers should take inspiration from the Himalayas for their always-on content
FT Longitude editors Eleanor Savage and Thomas Sturge argue that marketers need to look to the Himalayas for inspiration when
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