Our thinking

Q&A: Rob Mitchell on how sustainability has changed B2B marketing

Driven by demands from government, customers, investors and regulators, sustainability is now a business imperative. In October 2022, we brought together nearly 100 senior marketers…

Read more Q&A: Rob Mitchell on how sustainability has changed B2B marketing

Filter by

Keyword
Type
Author
Filter by Keyword: Close
  • 10 years of Longitud…
    Brand
    Financial Services
    Information Design
    Predictions
    Relationships
    Storytelling
    Topics and themes
  • Accelerate your cust…
    Content
    FT Longitude
    Learning from Leader…
    Predictions/Trends
    Reputation
    Strategy
    Trust
  • Activation
    Covid-19 crisis
    Generation Z
    Mistakes
    Professional Service…
    Research/Data
    Tech Sector
  • Audience
    Digital
    Industrials Sector
    Objectives
    Proving our Value
    Revenue/ROI
    The New Marketing Mi…
  • Audio
    Event
    influence
    Power of Thought Lea…
    Quality
    Stakeholders
    Thought-Leading Bran…
  • Clear selected keywords
  • Amelia Bashford
    Desislava Kozareva
    Hannah Stubbings
    Jennifer Hardwick
    Megan Wright
    Sean Kearns
    Thought Leadership I…
  • Amit Sehmi
    Eleanor Savage
    Hasan Chowdhury
    Joe Dalton
    Peter Elkins
    Simon Rhodes
  • Andrea Semas
    Emily Taylor Gregory
    Helen Rosemier
    Karim Meggaro
    Piers Tomlinson
    Sonja Caymaz
  • Ben Harrison
    Emma Hicks
    Ioannis Antypas
    Linda Hershman
    Rob Mitchell
    Stephen Edwards
  • Dan Collins
    Gareth Lofthouse
    James Watson
    Louise Reip
    Sarah Solloway
    Thomas Sturge
  • Clear selected authors

Selected filters:

Eleanor Savage

How to build a mountain: Why marketers should take inspiration from the Himalayas for their always-on content

FT Longitude editors Eleanor Savage and Thomas Sturge argue that marketers need to look to the Himalayas for inspiration when

Read more How to build a mountain: Why marketers should take inspiration from the Himalayas for their always-on content
Emily Taylor Gregory

Latest campaigns and real thought leadership examples: Autumn 2022

Months of economic, social and political turmoil continue to present major challenges for businesses and global commerce. But, despite this

Read more Latest campaigns and real thought leadership examples: Autumn 2022
Gareth Lofthouse

The customer journey: How has B2B buying changed?

The days when strategic business was awarded on the basis of strong personal relationships or impressive sales presentations are long

Read more The customer journey: How has B2B buying changed?
Ben Harrison

Latest campaigns and real thought leadership examples: Summer 2022

What’s new in B2B thought leadership? Here’s your round up of thought leadership examples that launched between April

Read more Latest campaigns and real thought leadership examples: Summer 2022
Emily Taylor Gregory

Can thought leadership help buyers make better decisions? Q&A with Brent Adamson, expert in customer buying behaviour

For our latest webinar we spoke to Brent Adamson, co-author of The Challenger Sale and frequent contributor to Harvard

Read more Can thought leadership help buyers make better decisions? Q&A with Brent Adamson, expert in customer buying behaviour
Emily Taylor Gregory

Financial Times strengthens B2B marketing and thought leadership expertise with full acquisition of FT Longitude

23 June 2022 - The Financial Times has announced the completion of its full acquisition of Longitude, a specialist provider of

Read more Financial Times strengthens B2B marketing and thought leadership expertise with full acquisition of FT Longitude
Emily Taylor Gregory

Steal the show: How thought leadership creates buzz at industry events

In-person corporate events are back, and using them to launch fresh insights that get people talking about your company

Read more Steal the show: How thought leadership creates buzz at industry events
James Watson

Q&A: How ROI creates award-winning thought leadership – in conversation with Peter Richards

At FT Longitude, we are all about real thought leadership: B2B content that inspires, informs and generates tangible results. This

Read more Q&A: How ROI creates award-winning thought leadership – in conversation with Peter Richards
Ben Harrison

Latest campaigns and real thought leadership examples: Spring 2022

From cybersecurity and digitalisation to people and the employee experience, recent thought leadership releases have covered a lot of ground.

Read more Latest campaigns and real thought leadership examples: Spring 2022
  • Previous Arrow
  • 1 / 24
  • Next Arrow
Cookies on Longitude Sites

We use cookies for a number of reasons, such as keeping our Sites reliable and secure, enhancing your user experience, analysing how our Sites are used and tailoring our marketing.

back to top arrow