In a time when traditional research approaches were no longer fit for purpose, we devised a rapid research programme that would generate insight at speed. To achieve this, we surveyed 260+ senior banking executives to explore how UK banks have stayed agile under pressure, bolstered by interviews with leading experts in the field to add depth to the underlying data with unique, first-hand insight.
This blend of quantitative and qualitative analysis provided Appian with a gripping narrative and enticing data hooks for a strong media campaign – one that secured a large number of articles in various trade media titles.
A gated report and related webinar provided Appian with assets for lead generation. Published under the FT Focus brand and in accordance with the FT’s editorial guidelines, the special report, together with the online event, enabled Appian to focus its content on a timely, strategic topic that would resonate and create deeper engagement with its existing accounts as well attracting new ones at a time when data and information-based decision making is more important than ever.
Access the full report here.