About this event
Ready to discover cutting-edge skills and best practices in measuring campaign effectiveness for you and your team?
This masterclass will teach you effective methods for measuring the impact of thought leadership and B2B content campaigns based on our experience of working with over 100+ clients, including Accenture, EY, Workday and Oracle.
Get the latest thinking on what works - and what doesn't - as you get to grips with the following key components:
- How to tackle a variety of the most common challenges marketers face in measuring the impact of thought leadership campaigns
- How brands can move beyond “vanity metrics” to assess the longer-term impact of real thought leadership
- Introducing a composite model for impact measurement - with example metrics and suggested KPIs - that you can start applying to your campaigns today
Our thought leadership masterclass series is designed for senior executives in marketing, content strategy, communications or sales who are ready to start developing a high impact thought leadership strategy.
We offer our masterclasses free of charge to individuals who meet our eligibility criteria. In order to qualify, you must be responsible for delivering content marketing and/or thought leadership campaigns within your organisation. Note that you will be asked to share details about your goals and current content strategy so we can provide advice and recommendations.
HOSTED BY
Rob Mitchell, CEO and Co-founder
Rob leads FT Longitude’s strategic planning and direction, as well as remaining active on many of our key client relationships with financial services, industrials and manufacturing, as well as some of our key professional services clients. Rob is also Chairman of Thought Leadership Network and an active contributor to our industry-leading blog.
Megan Wright, Head of Audio and Innovation
Megan brings together a passion for storytelling and global experience in thought leadership to craft meaningful content that resonates. In addition to being a highly experienced editor, she manages FT Longitude’s growing portfolio of audio and video content.
