Resources / Measuring thought leadership

Proving our value

Measuring thought leadership


The Thought Leadership Network’s inaugural research report, Proving our value, explains that marketers have always struggled to measure the effectiveness of thought leadership.

To read the insights in full, download the report here. But if you’re short on time, we’ve condensed some of the key insights into three key infographics which you can download below.

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Download the infographics

The six principles


What We Do - The six principles
The six principles
We believe there are six key principles of effective thought leadership measurement. When applied, these can significantly help ensure a more robust approach to demonstrating success.

The three tier model


What We Do - The three tier model
The three tier model
Our exclusive framework outlines three components that form part of an effective measurement model for thought leadership - the goal is to gather a broad range of proof points.

The alignment checklist


What We Do - The alignment checklist
The alignment checklist
It may not be easy to get agreement across functions - but it is vital. If there is no consensus on a campaign’s goals then the content will be pulled in many different directions.

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Download the Proving our value report

Download the Thought Leadership Network's Proving our value report to find out how to measure thought leadership success.

POV: The alignment checklist

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