Six Hallmarks of Great Thought Leadership
6 Hallmarks of Great Thought Leadership
Download the infographic
At FT Longitude, we work with brands to create thought leadership strategies, campaigns and original B2B content that engages, educates and influences hard-to-reach audiences.
We believe thought leadership should deliver against the following criteria:
- Prize quality over quantity
- Have a clear marketing rationale
- Have evidence at its core
- Require smart, creative activation
- Add to the conversation
- Make audiences think
Download the infographic to see all six hallmarks in one place, with an actionable checklist to ensure you’re on the right track to great thought leadership.