6 Hallmarks of Great Thought Leadership

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At FT Longitude, we work with brands to create thought leadership strategies, campaigns and original B2B content that engages, educates and influences hard-to-reach audiences.

We believe thought leadership should deliver against the following criteria:

• Prize quality over quantity
• Have a clear marketing rationale
• Have evidence at its core
• Require smart, creative activation
• Add to the conversation
• Make audiences think

Download the infographic to see all six hallmarks in one place, with an actionable checklist to ensure you’re on the right track to great thought leadership.