The bar for success is rising. High-quality, impactful thought leadership demands specialist skills: research expertise, editorial and storytelling skills, and rigorous campaign-planning and activation. These needs are reshaping the marketing function, with companies investing in new tools and capabilities in order to stay at the cutting edge.

Whether you’re new to thought leadership or about to embark on planning your next content initiative, our Thought Leadership Maturity Test will help you to gauge your likelihood of success, based on how you perform against our assessment criteria.

To take the test, please provide your email address below so we can send you a personalised results email, highlighting your strengths and weaknesses, and the key areas you could improve on to make your thought leadership more effective.