How to create influence and impact with B2B content
Your definitive guide to influential content for B2B audiences
The best B2B content and messaging doesn’t just inform its audience or impress them with its thinking – it influences and inspires them, too.
What does it really mean when we say we have influenced an audience, and what do we want the outcome to be? How do we do it, and how do we know it has worked? New thinking and insight from Longitude answers these questions. Read on to find out more.
DOWNLOAD THE EBOOK
Influence and impact: The true measures of successful content
Our new ebook answers the common questions on how to influence your audience with B2B content and thought leadership, drawing on approaches from storytelling frameworks to behavioural economics and the work of persuasion experts.
We combine those findings with what we know from our experience of a decade working on high-profile B2B content campaigns. The result is what we hope will be a practical guide to creating genuinely influential content. Request your copy to discover:
- What does it really mean to ‘influence’ your audience?
- Where we can learn from the copywriters: The five stages of creating influential content
- How to get attention: FT Longitude’s SURE framework and when to apply it
- And, crucially, how to know if it’s worked
“The 'Influence and Impact' ebook by FT Longitude is like MBA-level coursework. It is full of advertising case studies that refreshed my memory on lessons learned and taught me new concepts that I plan to use in my job.”
Marketing Communications Manager in a U.S. Telecommunications Firm
WATCH THE WEBINAR
An interview with Influence and Impact author Rob Mitchell
In this webinar, our content specialists provide an overview of our latest ebook, Influence and Impact, exploring the vast body of literature from behavioural science, persuasion, advertising and story-telling experts to create content that genuinely influences its audience.
This is a 45-minute on-demand webinar with insight from the report author and FT Longitude CEO Rob Mitchell. Rob is interviewed by FT Longitude editor-in-chief Sean Kearns.
More on using content to influence audiences
Ten tips on creating influential content for B2B marketers
Read how DNV uses its industry-standard outlook report to create impact
A framework for measuring the effectiveness of thought leadership campaigns
Explore our insights on the power of influence in more detail
How storytelling frameworks help you engage your audience
How to get attention with B2B audiences using the SURE framework
What great ad copy can teach us about influence
Choosing the right Call to Action for your content campaign
Four dimensions of influence and metrics to track success
WEBINAR Q&A: What did our audience of expert marketers need to know?
Ready to discuss the influence and impact of your content with our experts in content strategy?Get in touch