Home » Resources » How to create influence and impact with B2B content

How to create influence and impact with B2B content

Your definitive guide to influential content for B2B audiences

The best B2B content and messaging doesn’t just inform its audience or impress them with its thinking – it influences and inspires them, too.

What does it really mean when we say we have influenced an audience, and what do we want the outcome to be? How do we do it, and how do we know it has worked? New thinking and insight from Longitude answers these questions. Read on to find out more.

DOWNLOAD THE EBOOK

Influence and impact: The true measures of successful content

Our new ebook answers the common questions on how to influence your audience with B2B content and thought leadership, drawing on approaches from storytelling frameworks to behavioural economics and the work of persuasion experts.

We combine those findings with what we know from our experience of a decade working on high-profile B2B content campaigns. The result is what we hope will be a practical guide to creating genuinely influential content. Request your copy to discover:

What does it really mean to ‘influence’ your audience?
Where we can learn from the copywriters: The five stages of creating influential content
How to get attention: FT Longitude’s SURE framework and when to apply it
And, crucially, how to know if it’s worked

“The 'Influence and Impact' ebook by FT Longitude is like MBA-level coursework. It is full of advertising case studies that refreshed my memory on lessons learned and taught me new concepts that I plan to use in my job.”

Marketing Communications Manager in a U.S. Telecommunications Firm

WATCH THE WEBINAR

An interview with Influence and Impact author Rob Mitchell

In this webinar, our content specialists provide an overview of our latest ebook, Influence and Impact, exploring the vast body of literature from behavioural science, persuasion, advertising and story-telling experts to create content that genuinely influences its audience.

This is a 45-minute on-demand webinar with insight from the report author and FT Longitude CEO Rob Mitchell. Rob is interviewed by FT Longitude editor-in-chief Sean Kearns.