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Video insight: FT Longitude co-founder on best practice in thought leadership

Joe Dalton

Speaking at FT Longitude’s summer 2015 client event, our Co-founder Rob Mitchell shared his insights on the best practices in thought leadership that we observe among our clients, and how their approach is serving them so effectively.

Rob also offers his views on where the thought leadership sector is headed next.

To hear about FT Longitude’s upcoming client events, please get in touch with Miles Weiner or Kate Stone.

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About the author: Joe Dalton

Joe is our lead editor for the financial services sector, working with key clients across banking, insurance and asset management. He supports our financial services clients on all aspects of their thought leadership programmes — from creating content ideas to researching and executing them. Joe is also heavily involved in FT Longitude’s development of digital-friendly content, such as benchmarking tools, infographics and interactive reports.

Before joining FT Longitude, Joe was a journalist in the B2B sector, and held the post of tax disputes editor for Euromoney’s ‘International Tax Review’ magazine, where he produced specialist online and print content for tax executives at multinational companies.

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