Video insight: FT Longitude co-founder on best practice in thought leadership

Joe is our lead editor for the financial services sector, working with key clients across banking, insurance and asset management. He supports our financial services clients on all aspects of their thought leadership programmes — from creating content ideas to researching and executing them. Joe is also heavily involved in FT Longitude’s development of digital-friendly content, such as benchmarking tools, infographics and interactive reports.

Before joining FT Longitude, Joe was a journalist in the B2B sector, and held the post of tax disputes editor for Euromoney’s ‘International Tax Review’ magazine, where he produced specialist online and print content for tax executives at multinational companies.