Audio production

Audio production

Audio content is a powerful way to share thought leadership and build rapport with a time-pressed audience. Demand for audio is growing, and it drives high levels of engagement – businesses can use it to spend quality, one-on-one time with clients and prospects.




The benefits of audio production

  • Exploit the growing trend among business leaders for consuming content on the move
  • Meet demand from people using voice technology to find and consume information
  • Demonstrate your knowledge and expertise through interviews with influential guests
  • Create a more immersive experience to strengthen the relationship between your audience and brand
  • Enhance the experience for aural learners and those with sensory impairment


What we do

Our audio products make the most of two things: our ability to tell compelling stories; and our understanding of evolving trends in society, business, and technology. They combine journalistic interviews, desk research, and data analysis to deliver stories in an engaging format.

We provide audio content for your thought leadership in a variety of formats, including:

  • Audio interviews: in-depth conversations with subject-matter experts that stimulate debate around specific issues. These can be one-off, serialised or episodic – particularly good for distributing as podcasts.
  • Audio panel discussion: a curated dialogue between one host and two subject matter experts, designed to add further context to your insight and provide additional expert perspectives – the perfect accompaniment to an event, webinar or executive research programme.
  • Audio micrographics: short audio snippets produced as visually compelling videos to promote your content on social media and invite listeners to engage with it.

Book your free strategy call

We’ll help you to navigate and overcome any challenges you currently face and learn how to get more out of your content.

Book a Strategy Call

What could audio storytelling sound like for your brand?

At FT Longitude, we work with many of the biggest brands in B2B and interview some of the most influential people in their respective fields. Push play to hear what our client’s audio insights sound like as part of their content campaigns.

The FT Longitude difference

Examples of our audio interviews

Hydropower’s urgent call to action
In this interview, Eddie Rich, CEO of the International Hydropower Association joins Megan Wright, senior editor at FT Longitude, a Financial Times company, to talk about where the hydropower industry must go next.

Innovation is not innovating with care… There’s no such thing
For Anna Gong, CEO and founder at Perx Technologies, innovation is about running towards risk. In this interview, Gong discusses risk-taking and failure, and how leaders can use both when innovating at scale.

New symphonies of humans, bots and AI.
“Sometimes change requires a burning platform,” says Mike Heffner, Vice President for Solutions and Industry Go To Market at Appian, referring the disruption of the pandemic.

From ambition to action: Accelerating sustainability in the real world
ING’s Leonie Schreve talks to FT Longitude’s Hasan Chowdhury about how momentum to sustainably transform is accelerating change among business, why sustainable business is better business.


Click here to access our online resources on audio storytelling in B2B.

< Back to thought leadership content

Cookies on Longitude Sites

We use cookies for a number of reasons, such as keeping our Sites reliable and secure, enhancing your user experience, analysing how our Sites are used and tailoring our marketing.

back to top arrow