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Data visualisation

Data visualisation

Strong data visualisation is now a vital component of any B2B content campaign. Why?

  • It helps gets across your key messages concisely
  • It engages your audiences
  • It encourages them to explore your content more deeply.

The best campaigns apply design thinking to the whole audience experience – enticing the reader and making it easier for them to understand and absorb your ideas. It is great design that brings your data and stories to life – especially if it is provocative, impactful and engaging.

What we do

We can create both static and interactive data visualisation. These assets include everything from simple social media graphics for sharing to more complex, immersive designs that enable audiences to explore the data and create their own personalised versions.

Benefits of data visualisation

This kind of content:

  • Drives awareness and traffic through digital channels
  • Enables audiences to process complex data quickly
  • Is ideal for PR, acting as a compelling visual aid to support press releases
  • Encourages audiences to explore data and extract greater insight
  • Can be presented to groups or individuals in person, which creates opportunities for productive conversations at events and client meetings.

Grant Thornton’s infographic on digital risk features a number of innovative data visualisations. Click here to explore the research findings

Aviva Investors and FT Longitude collaborated on the Alternative Income Study 2018, producing a beautifully designed final result with numerous innovative data visualisations. Click here to explore

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Our infographics can include custom illustration, graphics and chart design – all tailored to the message, to the data and to your brand.

Infographics transform dry data into shareable, at-a-glance talking points. We provide our infographics as a static graphic in formats that you can easily use across your communication channels.

ING’s Changemakers series highlights the future of capitalism and consumerism and this infographic displays the key findings in a clear, concise and visual manner.

To efficiently display their data in a visual, succinct narrative, Siemens employed this impactful infographic to discuss AI in urban infrastructure.

Social media graphics

We can give you a bundle of custom-designed, social-friendly graphics known as ‘micrographics’. We create these with detailed illustration and a high-end finish that make them the perfect supplement to articles and reports.

Our micrographics work as teasers to generate traffic. They drive audiences to a main landing page, such as an interactive data visualisation, scrollable story or microsite. Then, that audience is yours.

Social media graphics for New Relics More Better Software campaign highlighted a few of the key findings in short, shareable images, perfect for all platforms.

Intrum’s highly brand helps bring the topic of payments to life in these social media graphics designed to drive traffic to the main content assets.

Animated video

We transform your thought leadership into shareable, data-led content. By combining stunning animation and effects, we create videos that you can incorporate into your website and share across your social channels.

We can also incorporate audio. Whether it is music or one of our trusted voiceover artists, audio strengthens and personalises the storytelling – and leaves a lasting impression.

Philip Morris International’s animated video perfectly encapsulates the key findings of the research programme in a succinct narrative, bringing the research to life.

Business services provider, Vistra used a short video with expert animation and voiceover to summarise the key findings from their research and draw attention to the wider range of content available.

Do you want to see more of our data visualisation? Take a look at our portfolio here

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