We are the thought leadership pioneers

Our power comes from a rare mix of specialist thought leadership skills. We find insights and ignite stories.

In a world with too much information, real intelligence stands out not just by what it knows, but by what it does. It’s intelligence with influence. The thinking that ignites the doing. That is the power of thought leadership. And that’s the power in what we do. We find the insights to ignite the story.

Creating powerful thought leadership

Thought leadership that shapes the debate and wins business takes a unique blend of specialist skills.

We are a team of strategic thinkers, creative planners, research experts and storytellers. We create thought leadership that’s built on the sharpest intelligence and original ideas, so our clients can stand out, share their knowledge and make a difference.

We work with ambitious marketers on a mission to help their organisations shape the debate, inspire change and win business.

How we help

marketing and campaign specialists

empowered clients

successful campaigns

Our experience

We call ourselves thought leadership pioneers because we’ve been leading the way in what we do for well over a decade. But don’t just take our word for it. The numbers speak for themselves.

Explore case studies

360% increase in brand consideration

https://longitude.ft.com/case-studies/cytiva-biopharma-resilience-index/

2500+ new contacts created from the four key reports

https://longitude.ft.com/case-studies/dnv-energy-industry-insights/

2300+ media broadcasts across television and radio

https://longitude.ft.com/case-studies/kelly-the-three-pillars-of-workforce-resilience/

81% more likely to consider Fujitsu as a partner

https://longitude.ft.com/case-studies/fujitsu-sustainability-transformation-in-action/

Siemens campaign showcases leadership in smart infrastructure, blending thought leadership and strategic content.

https://longitude.ft.com/case-studies/siemens-a-new-space-race/

70% of top clients engaged by key findings report

https://longitude.ft.com/case-studies/hogan-lovells-the-litigation-landscape/

122M total TV broadcast viewership

https://longitude.ft.com/case-studies/deloitte-women-work/

Voith Group partners with the Financial Times to spotlight hydropower’s critical role in renewables

https://longitude.ft.com/case-studies/voith-group-hydropowers-urgent-call-to-action/

700 media articles in local and international media

https://longitude.ft.com/case-studies/intrum-2/

23% uplift in brand consideration

https://longitude.ft.com/case-studies/credit-suisse-2/

Who we help

Our team of strategists and editors work across the biggest themes in business, including climate and natural capital; the future of work and technology; leadership and strategic innovation. And we’re always ready to explore new ones too.

We also work on thought leadership for influential brands in other industries such as pharmaceuticals and healthcare, supply chain and logistics, chemicals and foundations.

Wherever you do business and in whichever space you operate, we have a team with wide and deep expertise that span sectors, geographies and markets. This means we understand your world and always know the right questions to ask.

How we help

Professional services

Our professional services clients are building stronger brands in sectors including accounting and consulting, legal and recruitment.

From M&A and leadership trends to sustainability and talent, we help these firms find their voice and their niche, illuminating new areas for thought leadership insight.

Financial services and institutions

Our financial services clients are winning business across a range of sectors including banks and investment firms, fintech, insurance and wealth management.

We help them with insight on themes such as ESG and sustainable investing, blockchain, cryptocurrency, pensions and regulation.

Technology and telecoms

Our technology and telecoms clients are influencing audiences within their sectors including software, hardware, network infrastructure, services and security.

We help them with insight on themes such as cybersecurity, AI and machine learning, digital transformation, cloud-based computing and the metaverse.

Energy and resources

Our energy and resources clients are shaping the debate in sectors including maritime, oil and gas and renewable energy.

We help them with insight on themes such as decarbonisation, the energy transition, electric vehicles and cybersecurity.

Manufacturing and infrastructure

Our manufacturing and infrastructure clients are forming stronger brand associations in sectors including engineering, transport and packaging.

We help them with insight on themes such as energy transition, smart cities, sustainability and supply chain decarbonisation.

Our awards

Here at FT Longitude, we’re all about big ideas – those that get our clients noticed and earn them the recognition they deserve.

Winning awards makes our clients proud and makes us even prouder.

Here are just a few of the industry awards our clients have been recognised for, as well as a few growth stories of our own.

Deloitte: Women @ Work

Deloitte‘s flagship campaign on gender equality, Women @ Work, was named Best Global PR Campaign at the Platinum PR Awards.

Protolabs: The Innovation Race & Horizon Shift

Protolabs was awarded Best Use of Thought Leadership at the B2B Marketing Awards.

Ready to lead the conversation?

Whether you’re launching a new campaign or looking to improve your current thought leadership strategy, our team of specialists are ready to help you make an impact.

Get in contact Get in contact

Justin Raveenthiran Group account director

Estella Judson Senior account director

Zoltan Vagyoczky Global account director

Khaled Dahmash New business development director