The New Marketing Mission

How sustainability is redefining the marketer's role

BEGIN MISSION

B2B content doesn’t have to be dry and unengaging.

B2B content doesn’t have to be dry and unengaging.

Your audience deserves better and so do you.

Real thought leadership enables brands to produce content that genuinely influences and inspires their audience. We believe that every B2B marketer should feel empowered to work on campaigns that make a real and lasting impact.

What we do

We help you to plan and deliver content campaigns that pass that test for Real Thought Leadership.

Real thought leadership...

Repositions your brand

Repositions your brand

Use provocative thinking to change the way audiences view your company.

Raises awareness

Raises awareness

Unveil profile-building content that increases share of voice and leads to stronger market share.

Ignites conversations

Ignites conversations

Present timely insight and inspire audiences to take action.

Builds relationships

Builds relationships

Strengthen relationships with existing clients and turn them into loyal advocates.

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Who we help

FT Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.

  • Accenture
  • Aecom
  • Aon
  • BNP Paribas
  • Citi
  • Cognizant
  • Credit Suisse
  • Dentsu Aegis Network
  • EY
  • Hitachi
  • Intrum
  • McKinsey & Company
  • NTT Data
  • Oracle
  • PwC
  • Radisson Hotel Group
  • Siemens
  • Simmons and Simmons
  • TCS
  • Verizon
  • Workday

Case Studies

Read more about Cytiva: Global Biopharma Resilience Index

Brand consideration campaign

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increase in brand consideration

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Read more about Hogan Lovells: The Litigation Landscape

BRAND ADVOCACY CAMPAIGN

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of top clients engaged by key findings report and other content

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Read more about Vontobel

Brand Positioning Campaign

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pieces of key media coverage Europe-wide

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Read more about Credit Suisse

Brand Positioning Campaign

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Increase in brand perception

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Read more about Intrum

Brand awareness campaign

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key articles in targeted local and international media

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Read more about Aon

Brand Awareness Campaign

0%

Increase in brand awareness

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How we do it

With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.

Set up for success

We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.

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Find a better story

We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.

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Engage your audience

We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.

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Reach the people who matter

As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conferences and forums.

+ More on Amplification
Book a free strategy call

Virtual thought leadership masterclasses

Beginner, intermediate and advanced technical sessions, created for senior executives in marketing, content strategy, communications and sales

Our thought leadership masterclasses are designed to provide in-depth guidance on applied thought leadership, using interactive content and expert facilitation, that will help you and your team on your way to developing a full thought leadership strategy.

Learn more
Virtual thought leadership masterclasses

Our thinking

Windows Read more about Peering through the fog: avoiding vagueness and imprecision in B2B marketing

Peering through the fog: avoiding vagueness and imprecision in B2B marketing

  • By Rob Mitchell

Over recent years, marketing has become much more scientific and data-driven. That is welcome, but despite this progress, there remain many areas where there is a lack of precision – with terminology that is vague…

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Windows Read more about From strategy to success: Where do I start with planning thought leadership campaigns?

From strategy to success: Where do I start with planning thought leadership campaigns?

  • By Emily Taylor Gregory

How do leading brands go about planning a successful and high-impact thought leadership campaign? What are the ingredients that get jaded business audiences to sit up and engage with your content? How should you…

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Windows Read more about How thought leadership supports financial services premiumisation

How thought leadership supports financial services premiumisation

  • By Justin Pugsley

Demonstrating deep expertise, fostering trust and creating the best possible outcomes for clients is an essential part of standing out from the competition and being able to charge premium pricing for financial services. The alternative…

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Windows Read more about Podcast metrics: Why great audio goes beyond the download

Podcast metrics: Why great audio goes beyond the download

  • By Megan Wright

When it comes to audio content performance there is no silver bullet. But don’t let that deter you.…

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Windows Read more about Latest campaigns and real thought leadership examples: Winter 2022

Latest campaigns and real thought leadership examples: Winter 2022

  • By Ben Harrison

What’s new in thought leadership and B2B campaigns? Here, with your quarterly digest of the latest campaign examples, we’ve got plenty to share. From hot topics and timely insight to creative ideas and…

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Windows Read more about The Drum x FT Longitude insight | The new marketing mission: making sustainability your competitive advantage

The Drum x FT Longitude insight | The new marketing mission: making sustainability your competitive advantage

  • By Emily Taylor Gregory

As part of their Predictions Deep Dive, The Drum's editor, Jenni Baker, sat down with Rob Mitchell to discuss the evolving role of the marketer in leading the sustainability agenda. The role of the…

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Sign up for free masterclasses in 2023

THOUGHT LEADERSHIP EXCELLENCE

Beginner, intermediate and advanced technical sessions, created for senior executives in marketing, content strategy, communications and sales.

Our thought leadership masterclasses are designed to provide in-depth guidance on applied thought leadership, using interactive content and expert facilitation, that will help you and your team on your way to developing a full thought leadership strategy.

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