The New Marketing Mission

The New Marketing Mission

How sustainability is redefining the marketer's role

BEGIN MISSION

B2B content doesn’t have to be dry and boring.

B2B content doesn’t have to be dry and boring.

Your audience deserves better and so do you.

Real thought leadership enables brands to produce content that genuinely influences and inspires their audience. We believe that every B2B marketer should feel empowered to work on campaigns that make a real and lasting impact.

What we do

We help you to plan and deliver content campaigns that pass that test for Real Thought Leadership.

Real thought leadership...

Repositions your brand

Repositions your brand

Use provocative thinking to change the way audiences view your company.

Raises awareness

Raises awareness

Unveil profile-building content that increases share of voice and leads to stronger market share.

Ignites conversations

Ignites conversations

Present timely insight and inspire audiences to take action.

Builds relationships

Builds relationships

Strengthen relationships with existing clients and turn them into loyal advocates.

Book a free strategy call

Who we help

FT Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.

  • Accenture
  • Aecom
  • Aon
  • BNP Paribas
  • Citi
  • Cognizant
  • Credit Suisse
  • Dentsu Aegis Network
  • EY
  • Hitachi
  • Intrum
  • McKinsey & Company
  • NTT Data
  • Oracle
  • PwC
  • Radisson Hotel Group
  • Siemens
  • Simmons and Simmons
  • TCS
  • Verizon
  • Workday

Virtual thought leadership masterclasses

Beginner, intermediate and advanced technical sessions, created for senior executives in marketing, content strategy, communications and sales

Our thought leadership masterclasses are designed to provide in-depth guidance on applied thought leadership, using interactive content and expert facilitation, that will help you and your team on your way to developing a full thought leadership strategy.

Learn more
Virtual thought leadership masterclasses

Case Studies

Read more about Cytiva: Global Biopharma Resilience Index

Brand consideration campaign

0%

increase in brand consideration

Read more
Read more about Hogan Lovells: The Litigation Landscape

BRAND ADVOCACY CAMPAIGN

0%

of top clients engaged by key findings report and other content

Read more
Read more about Vontobel

Brand Positioning Campaign

0+

pieces of key media coverage Europe-wide

Read more
Read more about Credit Suisse

Brand Positioning Campaign

0%

Increase in brand perception

Read more
Read more about Intrum

Brand awareness campaign

0+

key articles in targeted local and international media

Read more
Read more about Aon

Brand Awareness Campaign

0%

Increase in brand awareness

Read more

How we do it

With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.

Set up for success

We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.

+ More on Strategy

Find a better story

We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.

+ More on Insights

Engage your audience

We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.

+ More on Campaigns

Reach the people who matter

As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conferences and forums.

+ More on Amplification
Book a free strategy call

Our thinking

Windows Read more about Latest campaigns and real thought leadership examples: Spring 2023

Latest campaigns and real thought leadership examples: Spring 2023

  • By Ben Harrison

Welcome to our quarterly digest of new and inspiring B2B thought leadership campaigns, produced by our top editors and research and content specialists here at FT Longitude. We've compiled a range of our most…

Read more
Windows Read more about Accelerating your customer's journey: How and why thought leadership influences the decision to buy

Accelerating your customer's journey: How and why thought leadership influences the decision to buy

  • By Emily Taylor Gregory

Is your company renowned in its industry as a source of innovative ideas and thinking? Can you present that knowledge to your customers in a way that is compelling and actionable, and that reinforces your…

Read more
Windows Read more about How original ideas can give asset management marketing a big lift

How original ideas can give asset management marketing a big lift

  • By Justin Pugsley

Picture a scenario where there are 10 asset managers, with an almost identical investment product such as a global dividend fund. What can be done to stand out?…

Read more
Windows Read more about Peering through the fog: How to be more precise in B2B marketing

Peering through the fog: How to be more precise in B2B marketing

  • By Rob Mitchell

This article was originally posted on LinkedIn. Join the conversation now. Marketing has become more scientific and data-driven in recent years. But the language of marketing is another matter: a lot of the vocabulary…

Read more
Windows Read more about From strategy to success: Where do I start with planning thought leadership campaigns?

From strategy to success: Where do I start with planning thought leadership campaigns?

  • By Emily Taylor Gregory

How do leading brands go about planning a successful and high-impact thought leadership campaign? What are the ingredients that get jaded business audiences to sit up and engage with your content? How should you…

Read more
Windows Read more about How thought leadership supports financial services premiumisation

How thought leadership supports financial services premiumisation

  • By Justin Pugsley

Demonstrating deep expertise, fostering trust and creating the best possible outcomes for clients is an essential part of standing out from the competition and being able to charge premium pricing for financial services. The alternative…

Read more
Cookies on Longitude Sites

We use cookies for a number of reasons, such as keeping our Sites reliable and secure, enhancing your user experience, analysing how our Sites are used and tailoring our marketing.

Manage cookies Accept & continue
Find out more

Sign up for free masterclasses in 2023

THOUGHT LEADERSHIP EXCELLENCE

Beginner, intermediate and advanced technical sessions, created for senior executives in marketing, content strategy, communications and sales.

Our thought leadership masterclasses are designed to provide in-depth guidance on applied thought leadership, using interactive content and expert facilitation, that will help you and your team on your way to developing a full thought leadership strategy.

SEE DATES
SEE DATES