B2B content doesn’t have to be dry and boring.
Your audience deserves better and so do you.
Real thought leadership enables brands to produce content that genuinely influences and inspires their audience. We believe that every B2B marketer should feel empowered to work on campaigns that make a real and lasting impact.
What we do
We help you to plan and deliver content campaigns that pass that test for Real Thought Leadership.
Real thought leadership...
Repositions your brand
Use provocative thinking to change the way audiences view your company.
Unveil profile-building content that increases share of voice and leads to stronger market share.
Present timely insight and inspire audiences to take action.
Strengthen relationships with existing clients and turn them into loyal advocates.
Who we help
FT Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.
Virtual thought leadership masterclasses
Beginner, intermediate and advanced technical sessions, created for senior executives in marketing, content strategy, communications and salesOur thought leadership masterclasses are designed to provide in-depth guidance on applied thought leadership, using interactive content and expert facilitation, that will help you and your team on your way to developing a full thought leadership strategy.
Brand consideration campaign0%
increase in brand considerationRead more
BRAND ADVOCACY CAMPAIGN0%
of top clients engaged by key findings report and other contentRead more
Brand Positioning Campaign0+
pieces of key media coverage Europe-wideRead more
Brand Positioning Campaign0%
Increase in brand perceptionRead more
Brand awareness campaign0+
key articles in targeted local and international mediaRead more
Brand Awareness Campaign0%
Increase in brand awarenessRead more
How we do it
With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.
Set up for success
We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.
Find a better story
We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.
Engage your audience
We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.
Reach the people who matter
As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conferences and forums.
Latest campaigns and real thought leadership examples: Spring 2023
Welcome to our quarterly digest of new and inspiring B2B thought leadership campaigns, produced by our top editors and research and content specialists here at FT Longitude. We've compiled a range of our most…Read more
Accelerating your customer's journey: How and why thought leadership influences the decision to buy
Is your company renowned in its industry as a source of innovative ideas and thinking? Can you present that knowledge to your customers in a way that is compelling and actionable, and that reinforces your…Read more
How original ideas can give asset management marketing a big lift
Picture a scenario where there are 10 asset managers, with an almost identical investment product such as a global dividend fund. What can be done to stand out?…Read more
Peering through the fog: How to be more precise in B2B marketing
This article was originally posted on LinkedIn. Join the conversation now. Marketing has become more scientific and data-driven in recent years. But the language of marketing is another matter: a lot of the vocabulary…Read more
From strategy to success: Where do I start with planning thought leadership campaigns?
How do leading brands go about planning a successful and high-impact thought leadership campaign? What are the ingredients that get jaded business audiences to sit up and engage with your content? How should you…Read more
How thought leadership supports financial services premiumisation
Demonstrating deep expertise, fostering trust and creating the best possible outcomes for clients is an essential part of standing out from the competition and being able to charge premium pricing for financial services. The alternative…Read more