Signal or noise?
Building brand trust in an age of misinformation

AN EXCLUSIVE THOUGHT LEADERSHIP BREAKFAST BRIEFING WITH:


You’re invited to join the marketing, brand and editorial specialists from the Financial Times, plus special guests, for an invite-only breakfast briefing where we’ll uncover the strategies that today’s leaders need to build and sustain trust in a climate of overwhelm, disconnect and turmoil.

Diane Gates, Global Chief Marketing Officer, Ashurst
Monty Hamilton, Chief Product and Marketing Officer, TELUS
Victoria McCafferty, VP Marketing, Asia and Emerging Markets, Thomson Reuters
Meg Wright, Content Director, APAC, FT Longitude
James Lees, Partnerships Director, Oceania, Financial Times

In this session, you’ll discover:

How the brand trust agenda is changing – Key insights on how the current world order is reshaping brand trust on a local and global level

Why brand trust must be built, not bought – How the role of marketing and communications is shifting in our current political landscape, and what leaders are doing to stand out in this news-saturated market

What it takes to create and retain trust – Lessons from industry trailblazers when it comes to building and sustaining meaningful relationships with clients, prospects, stakeholders and employees

Thursday 28th August 2025
08:00-10:00
Wharf Hotel
18/38 Siddeley St,
Docklands VIC 3005

Agenda:
8:00 Arrivals, pastries, tea and coffee served
8:30 Introduction and insight briefing | Meg Wright
8:45 Panel discussion moderated by FT Australia
9:20 Q&A
9:30 Networking
10:00 Event concludes

Please note that spaces are limited so please RSVP as soon as possible.

Submitting this form does not guarantee admittance to the event, only of your interest to attend. We will confirm your place by email and calendar invite shortly, Please do not attend without formal confirmation.



About the Financial Times
For over 130 years, the Financial Times has been recognised internationally for its authority, integrity and accuracy. Trusted by business audiences around the world, the FT examines critical trends and developments shaping industries, economies and the world we live in. From corporate to consumers, the FT reaches, on average, 21 million readers every month.

About FT Longitude
FT Longitude is the FT’s specialist division for thought leadership. We work with leading brands to transform expert insights into influential content that sparks debate, drives change and supports business growth. Our work combines editorial excellence with strategic marketing expertise—delivering bold ideas underpinned by the credibility and global reach of the FT.