This event has now taken place, but we’d love to keep you updated on future events, simply sign up on the right-hand side to our Leading Edge newsletter. 

Shaping the future of the insights industry

19th November – 08:45-11:45
Bracken House, 1 Friday Street, London EC4M 9BT

For this first breakfast briefing in our Leading Edge event series, FT Longitude brings together leading voices in marketing, technology and brand to explore a pivotal moment of change for thought leadership.

From AI to visual storytelling, we’ll hear how the industry is adapting to meet the new reality of audiences and the businesses trying to influence them.

PROGRAMME AT A GLANCE
Breakfast and networking

Human after all
Where AI ends and original insight begins
The reputational risks – and rewards – of using AI in thought leadership
Host: Piers Tomlinson, Editorial director

The power of personality
Why thought leadership needs people power and human connections
How bold brands bring their voices – and ideas – to life
Host: Eva Menger, Senior editor
Joined by: Brian Macreadie, Head of marketing, Addleshaw Goddard

Break the format
Adapting to fast-changing content habits: moving beyond reports and PDFs
Creative storytelling, agile publishing and multi-layered research in action
Host: Sean Kearns, Strategy and innovation director
Joined by: Hannah Sarney, Editorial product director

Influence, not impressions
Redefining success beyond clicks and downloads
Measuring the “dark funnel” of real impact and influence
Host: Joe Newman, Campaign strategist

The final word
A candid, unscripted discussion with our expert panel
Challenge, debate and dig deeper in this live Q&A

Coffee and networking to close

Submitting this form does not guarantee admittance to the event, only of your interest to attend. We will confirm your place by email and calendar invite shortly. Please do not attend without formal confirmation.