When senior decision-makers actively seek out your thinking — using it to inform strategy, shape debate or justify investment — your organisation has moved beyond content marketing. It has become a trusted source of insight.

Few brands achieve this consistently. Those that do are deliberate. Their point of view is wise to the structural forces shaping their markets. Their research is rigorous. Their storytelling is clear. Their commercial intent is aligned, but never overt.

For CMOs and senior brand leaders, the ambition to lead is clear. The execution is more complex.

The practical questions
This private roundtable will focus on the realities behind authoritative programmes:

• How do you secure buy-in at board level around a distinctive point of view?
• How do you avoid “safe” messaging that satisfies stakeholders but fails to stand out?
• How do you balance speed with intellectual rigour?
• How do you connect thought leadership to commercial objectives without undermining trust?
• How should AI reshape production without eroding authority?
• How do you measure influence, not just attention?

Chaired by FT Longitude’s multi-award-winning editorial team, the session will be off-the-record and peer-led, designed to surface the judgement calls that sit behind genuinely influential programmes.

Thursday 7 May, 08:30-10:30
FT HQ – Bracken House, 1 Friday Street, London EC4M 9BT

Hosted by:
Chanice Henry, Group editor
Maire Berkeley, Senior editor

Please note that spaces are limited, and will be allocated on a first come, first serve basis, so please RSVP as soon as possible.

Submitting this form does not guarantee admittance to the event, only of your interest to attend. We will confirm your place by email and calendar invite shortly. Please do not attend without formal confirmation.