Client insight: Lloyd’s Register Energy’s Marketing VP on making thought leadership succeed [VIDEO]

At FT Longitude’s summer 2015 client event, Peter Richards, the Vice President for Marketing at Lloyd’s Register Energy, shared his insights on the keys to success for any thought leadership campaign.

From finding a good niche for your brand’s message through to getting the stakeholder buy-in lined up internally well before launch, Peter provides a hands-on overview of the success factors that can help make a thought leadership campaign fly.

To hear about FT Longitude’s upcoming client events, please get in touch with Miles Weiner or Kate de Lima.