Innovation and AI: The changing technology landscape

As ChatGPT celebrates its first birthday, the marketing industry is riding the shockwave of its technology boom. It’s transforming and challenging the way we engage, communicate, and market our brands as it continues to send ripples across the business landscape.

For those at the helm of B2B marketing, understanding and harnessing the power of generative AI is no longer a choice. It’s a strategic imperative.

At the FT’s Media Matters innovation forum held in November, our head of audio and innovation, Meg Wright, shared her thoughts on AI and the changing tech landscape along with the Financial Times’ innovation editor and co-founder of Sifted, John Thornhill.

We tagged along to share some of the key takeaways from the discussion:

Get all the insights and first-hand perspectives from Meg and John as though you were in the room. Access here to watch on demand.