Our latest thought leadership examples: March 2026

Welcome to our latest thought leadership examples round-up. Here we showcase fresh campaigns that are breaking new ground, building influence and creating impact.

High-quality thought leadership plays a critical role in helping organisations make sense of complexity and act on it. The strongest programmes do more than present insight. They connect robust evidence with clear direction, giving senior decision-makers the confidence to move forward.

Our latest work reflects this approach in practice. Across sectors including energy, financial services, life sciences and the future of work, we’ve collaborated with global organisations to develop insight-led campaigns that are both rigorous in their foundation and distinctive in their execution.

DNV: Energy Industry Insights 2025

DNV’s Energy Industry Insights 2025 explores how the global energy transition is playing out in practice, with a focus on the balance between decarbonisation, energy security and affordability.

Aimed at senior leaders across the energy ecosystem, including utilities, developers and policymakers, the programme is grounded in a global survey of industry professionals, supported by expert analysis.

The findings point to a growing tension between near-term security pressures and long-term climate commitments, alongside continued investment in renewables and grid resilience. The research highlights the need for clearer policy direction and faster execution.

The campaign is anchored by a flagship report, supported by data-led storytelling, digital assets and regional perspectives that allow audiences to engage with the findings in a market-specific context.

Adecco: Leading in the age of AI

Adecco’s programme examines how business leaders are responding to the rapid adoption of AI, with a focus on leadership capability, workforce readiness and organisational change.

Targeted at C-suite and senior HR leaders, the research is based on a large-scale global survey, complemented by qualitative insight into workforce trends.

The findings reveal a clear gap between AI investment and organisational readiness. Many businesses are moving quickly on technology but more slowly on skills, governance and culture. The report calls for a more human-centric approach, with reskilling and leadership front of mind.

The campaign combines a flagship report with a suite of digital content, including thought leadership articles and data visualisation, positioning Adecco at the centre of the future of work conversation

Intrum: European Payment Report 2025 

Intrum’s European Payment Report 2025 provides a detailed view of payment behaviour, financial resilience and economic pressure across Europe.

Designed for policymakers, financial institutions and business leaders, the programme draws on survey data from thousands of consumers and businesses across multiple markets.

The findings highlight sustained financial strain, with late payments rising and concern about economic stability increasing. The research also points to the growing importance of financial literacy and responsible lending.

The campaign centres on a comprehensive report, supported by country-level insights, media engagement and digital storytelling to ensure relevance at both a European and local level.

Cytiva: Biopharma Index 2025

Cytiva’s Biopharma Index 2025 examines the outlook for the biopharmaceutical sector, with a focus on innovation, investment and the challenge of scaling production.

Aimed at industry leaders, investors and policymakers, the research combines quantitative survey data with expert perspectives from across the value chain.

The findings suggest a sector that remains optimistic but under pressure. Strong innovation pipelines are offset by concerns around regulatory complexity and manufacturing capacity. Collaboration and digitalisation emerge as key enablers of future growth.

The campaign is delivered through a data-rich report supported by interactive content and visualisation, helping audiences interpret complex industry dynamics with clarity.

Capital Group: The great wealth transfer

This programme explores the implications of the intergenerational transfer of wealth, one of the most significant structural shifts facing the financial services industry.

Targeting financial advisers and wealth managers, the research combines survey data with expert insight into changing investor expectations.

The findings highlight a clear disconnect between the expectations of younger investors and traditional wealth management models. There is a growing need for more personalised, values-led advice.

The campaign is delivered through a dedicated FT.com hub, bringing together editorial storytelling, interactive features and expert commentary to engage a highly targeted professional audience.

DBS: Wealth planning in a changing world

DBS Private Bank’s programme explores how high-net-worth individuals are rethinking wealth planning in response to volatility and structural change.

Aimed at affluent clients and wealth professionals, the research draws on client insight and expert perspectives to identify shifting priorities.

Key themes include the rising importance of legacy planning, sustainability and cross-border complexity. The findings point to the need for more integrated and forward-looking wealth strategies.

The campaign uses a premium content experience, combining long-form articles, expert interviews and digital storytelling tailored to a sophisticated audience.

Sage: The high-performance CFO 2025

Sage’s programme examines how the role of the CFO is evolving into a more strategic and commercially focused leadership position.

Built for finance leaders, the research is based on survey data and industry analysis exploring how CFOs are driving performance and transformation.

The findings show that leading CFOs are acting as strategic partners to the business, using real-time data and automation to support faster, better decision-making.

The campaign combines a flagship report with a suite of digital assets, including interactive tools and thought leadership content, designed to engage and inform finance leaders.

GlobalLogic: Turning ambition into advantage

GlobalLogic’s programme explores how financial services organisations can turn digital ambition into measurable outcomes.

Targeting senior leaders in banking and financial services, the research is grounded in industry insight and expert perspectives on digital transformation.

The findings highlight a persistent gap between ambition and execution. Many organisations are investing in innovation but struggling to scale it. The report sets out practical steps to close this gap, with a focus on customer-centric design and agile delivery.

The campaign is delivered through a content hub featuring articles, insights and supporting digital assets, guiding leaders through the next phase of transformation.

Basware: Unlock value with AI agents

Basware’s fast-turnaround campaign focuses on how organisations can translate AI adoption into measurable business value.

Aimed at finance and procurement leaders, the programme draws on targeted insight into the use of AI agents in core business processes.

The content focuses on practical application, highlighting the importance of integration, change management and clearly defined use cases in delivering ROI.

Delivered at pace, the campaign uses concise, high-impact formats. Digital articles, sharp messaging and focused storytelling work together to engage audiences quickly and position Basware as a pragmatic voice in the AI conversation.

Turning insight into impact

Across these programmes, the common thread is clear. Strong thought leadership is built on credible insight, but its impact depends on how effectively that insight is shaped, communicated and applied.

By combining robust research with clear strategic narratives and high-quality execution, these campaigns help organisations engage senior audiences, strengthen their positioning and influence more informed decision-making.