THOUGHT LEADERSHIP ROUNDTABLE

Smarter, sharper thought leadership in the age of AI

How thought-leading brands are seizing the advantage in a changing landscape

Executives are moving beyond search engines, using ChatGPT and other LLMs to explore their toughest business challenges. Credible, research-backed insight gets cited — putting brands in the spotlight.

But as AI-generated content floods the landscape, original human thinking stands out. No one engages with generic output; it’s why 98% of CEOs at high-growth firms prefer human-created thought leadership.

Marketers now face a dual challenge: producing distinctive, citable ideas and publishing them fast enough to lead the conversation.

In this roundtable, you’ll be joined by senior marketing, brand and communication leaders – as well as industry specialists from FT Longitude’s multi-award-winning editorial team to compare notes on how to create stand-out thought leadership for an AI-savvy audience. 

The roundtable will be held at FT Live’s Cyber Resilience Summit: Europe. Your invitation includes complimentary access to the event — tickets valued at over £2,000. Discover the full programme and learn more about the summit here.

Wednesday 3rd December, 13:50-15:15
Convene 22, 22 Bishopsgate, London EC2N 4BQ

Hosted by:
Hannah Freegard, Managing editor
Hannah Stubbings, Group editor and content strategist

Please note that spaces are limited, and will be allocated on a first come, first serve basis, so please RSVP as soon as possible.

Submitting this form does not guarantee admittance to the event, only of your interest to attend. We will confirm your place by email and calendar invite shortly. Please do not attend without formal confirmation.