EXCLUSIVE BREAKFAST EVENT

FT X Bowen Craggs

SERVING HUMANS AND MACHINES:
NEW STRATEGIES FOR CORPORATE DIGITAL IMPACT

Every piece of content and every digital experience now needs to work for two audiences: people and AI.

As AI-powered search, agents and answer engines increasingly influence how information is discovered, interpreted and surfaced, communications, brand and marketing teams need to rethink what makes their content visible, credible and useful. 

At this joint FT Longitude and Bowen Craggs breakfast event, we’ll explore how communicators can adapt without losing sight of the people they ultimately need to reach and influence.

Bowen Craggs will share the key findings from the 2026 Corporate Digital Communications Index Snapshot report, which identifies the current world leaders in this fast-changing area.

Bringing together Bowen Craggs’ expertise in corporate digital communications with FT Longitude’s perspective on thought leadership, audience insight and content strategy, we’ll set out practical, interlocking strategies for creating greater corporate digital impact in the age of AI, looking at the needs of different audiences, where human and machine requirements converge, and what organisations should be doing differently now.

Tuesday, 6 October 2026 | 09:00-11:30
FT HQ – Bracken House, 1 Friday Street, London EC4M 9BT

Speakers:
Scott Payton, CEO, Bowen Craggs
Caterina Sorenti, Head of Editorial, Bowen Craggs
Sean Kearns, Global Head of Commercial Strategy & Insight, FT
Joe Newman, Senior Campaign Strategist, FT
More to be announced…

Please note that spaces are limited, and will be allocated on a first come, first serve basis, so please RSVP as soon as possible.

Submitting this form does not guarantee admittance to the event, only of your interest to attend. We will confirm your place by calendar invite shortly. Please do not attend without formal confirmation.

About FT Longitude
FT Longitude is the FT’s specialist division for thought leadership. We work with leading brands to transform expert insights into influential content that sparks debate, drives change and supports business growth. Our work combines editorial excellence with strategic marketing expertise—delivering bold ideas underpinned by the credibility and global reach of the FT.

About Bowen Craggs
Bowen Craggs offers a subscription for senior communicators at the world’s leading companies, providing the insights and measurement tools they need to continuously improve their corporate digital channels, while saving time and avoiding costly mistakes. Subscribers get access to the Corporate Digital Communications Index, our unique, constantly updated database of digital best practices. Based in London and New York, we’ve been supporting global organisations for more than two decades.kills and share experiences with the best in the business.