THOUGHT LEADERSHIP BREAKFAST BRIEFING

Signal or noise? Building brand trust in an age of misinformation

Join the Financial Times for our upcoming Breakfast Briefing in Melbourne. In this session our expert panellists will uncover the strategies that today’s leaders need to build and sustain trust in a climate of overwhelm, disconnect and turmoil.  

In this session, you’ll discover: 

  • How the brand trust agenda is changing – Key insights on how the current world order is reshaping brand trust on a local and global level
  • Why brand trust must be built, not bought  – How the role of marketing and communications is shifting in our current political landscape, and what leaders are doing to stand out in this news-saturated market   
  • What it takes to create and retain trust – Lessons from industry trailblazers when it comes to building and sustaining meaningful relationships with clients, prospects, stakeholders and employees

Thursday 28th August, 08:00-10:00
The Wharf Hotel Melbourne – 18/38 Siddeley St, Docklands VIC 3005

Hosts:
Meg Wright, Content Director, APAC
James Lees, Partnerships Director, Oceania 

Join us for a light breakfast and thought-provoking discussion alongside peers in leadership, brand and marketing. This is a unique opportunity to build connections and gain a competitive edge as we head into the back half of 2025. 

Please note that spaces are limited so please RSVP as soon as possible.

Submitting this form does not guarantee admittance to the event, only of your interest to attend. We will confirm your place by email and calendar invite shortly, Please do not attend without formal confirmation.