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Design with purpose
Today’s business audiences want big ideas communicated with impact. That means you need to engage their eyes as well as their brains, so you can stand out from the crowd.
Our creative leads are master architects, designing unique experiences, adapting the message, visual language and style of communication to ensure every campaign asset works harder to get your brand seen and heard.
Emma leads a talented team of digital designers and is responsible for driving innovation, ensuring top quality, and pushing forward our product development.
Rupert provides strategically led creative solutions, setting the creative direction and rationale, and ensuring that each of the touchpoints are aligned to the campaign theme.
Nathan is a key member of FT Longitude’s growing design team. He’s skilled in all areas of design, with a particular focus on branding and video production.
Bohui is a digital designer at FT Longitude, specialising in UX/UI design and bringing interactive stories to life.
Daniel uses his sharp design skills to turn complex information into engaging visual stories that resonate with a wide range of audiences.
The work was excellent. The quality of what the team produced, both in content and design, allowed us to reach a senior audience, and discuss key strategic issues with our clients.
Alice Taylor-Gass Senior Marketing and Business Development Manager, Hogan Lovells
Frequently asked questions
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What kind of video services does FT Longitude offer?
We offer a range of video services that are tailored to suit your thought leadership campaign needs, timelines and budgets. Our production team is equipped with the capabilities to capture remote and on-location videos, interviews and discussion panels, as well as to produce animations, motion graphics and stock footage videos.
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We want to create a podcast. What audio support can you provide?
We have a dedicated team of audio specialists who create audio content for your campaign, wherever you are, to help amplify your thought leadership. From interviews with your own experts and external contributors to editor-led audio features and panels, we work with leading technicians and sound designers to ensure all our audio content is market-leading in quality and is shaped to attract, engage and powerfully influence your audience.
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Can you work within our brand guidelines? Are there any other branding options available?
Our design team will work with your brand guidelines to ensure all design assets reflect your brand. At this time, we don’t offer options for Financial Times-branded partnerships, however FT Longitude-branding options are available if you want to highlight your association with us as your research and editorial specialists.
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What options and formats do you provide for content design?
We ensure that your creative storytelling resonates powerfully. Our team of creatives, designers and UX experts ensure that each message and asset is tailored to its platform and audience with a distinctive style that’s coherent and consistent with your brand. We fuse intelligent design – including data visualisation, report layouts, social media graphics and digital campaign homes, together with influential communication to create unique experiences that captivate and connect with your audience.
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Why should I invest in your design and creative services?
Great design communicates complex ideas simply and powerfully and wins hearts as well as minds with its creativity. The very best thought leadership campaigns are built around the audience journey, and that means thinking about design from the start. Eye-catching visuals that draw audiences in and make them want to read your content in full are just as important as a hard-hitting headline or snappy sub-heads. Great design will increase engagement and make your insight more consumable and, crucially, more shareable.
Ready to lead the conversation?
Whether you’re launching a new campaign or looking to improve your current thought leadership strategy, our team of specialists are ready to help you make an impact.
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