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Research

We shape innovative research that reveals true insight behind the numbers.

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Data with meaning

Business audiences cite credible research as their top reason for engaging with a brand’s thought leadership content.

We find the “ta-da” within that data.

Our innovative research techniques help us gather fresh insights that support your positioning, produce strong PR outcomes and engage audiences with thought-provoking findings.

We design and conduct surveys that take the pulse of – or dig deep with – global and niche audiences, with datasets ranging from 300 to 50,000 respondents across dozens of markets.

And we help you to find the interviewees whose opinions matter to your audience. 

Our growing database of C-suite business leaders, specialists and inspiring academics includes more than 2,000 established and emerging voices on key topics that dominate in your sectors, industries and markets.

Our team of research specialists

Rachel Madden Head of research operations

Nicole Dippenaar Research manager

She brings over 15 years of experience in client services, project management, and quantitative analysis.

Keren Joy Otanes Research executive

Keren, based in Manila, Philippines, supports the research operations team by managing research projects in collaboration with internal teams and external partners.

Vincent Camacho Interview relations executive and assistant editor

Vincent works across our research and editorial teams, cultivating relationships with the top thought leaders in the business world to include their insight in our thought leadership campaigns.

The research and content gave us the headlines we needed to launch a media and marketing campaign that got our audience’s attention by giving them timely insight on a really hot topic.
Debbie Goulden
Senior Director, Marketing Demand Generation, EMEA, Appian

NEWSWORTHY INSIGHT

Intrum: European Payments Report

Our research study for Intrum revealed that 40% of businesses spend over 10 hours a week chasing late payments, costing European businesses €275BN annually—more than the GDP of Finland or Portugal. By extrapolating these findings with EC data, we calculated the staggering financial impact across Europe.

These headline findings secured high-profile media coverage for Intrum, including features on the BBC and Sky News, as well as Bloomberg and in the Financial Times.

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Our impact

Pioneering thought leadership that helps organisations lead the conversation and make an impact.

Insights from our experts

James Watson James Watson
Blog article

Thought leadership campaigns: The argument for longevity

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James Watson James Watson
Blog article

From survey to headline: Five newsworthy findings and the research…

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Ben Harrison Ben Harrison
Blog article

Why simpler surveys lead to better thought leadership

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Emily Taylor Gregory Emily Taylor Gregory
Q&A

Cutting through the noise: AI and thought leadership with industry…

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Ready to lead the conversation?

Whether you’re launching a new campaign or looking to improve your current thought leadership strategy, our team of specialists are ready to help you make an impact.

Get in contact Get in contact
Helen Rosemier
Helen Rosemier Head of account management
Liam Sweeney
Liam Sweeney Account director
Nicola Morris
Nicola Morris Director of global strategic partnerships
Khaled Dahmash
Khaled Dahmash New business development director