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Strategy

We turn strategic insight and market intelligence into tangible results for your business.

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Intelligence with influence

Thought leadership without a strategy is just more content. But a good thought leadership strategy offers substance, due diligence and a return on the investment of ideas. It’s those ideas that create thought leadership intelligence and real influence.

We can help your brand define its strategy – whether that’s for a single campaign or across your entire portfolio.

Insight-led strategies

Everything we do is backed by data, evidence and insights. We use innovative tools, skilled analysis and original research to offer fresh perspectives on well-trodden topics.

With these insights, we craft distinctive narratives that help establish and promote organisations as game-changers in their field, with the power to shape industry trends and consumer behaviours.

%

of marketers admit they don’t spend enough time on strategy

Nancy Kline

Campaign

Individual campaign strategy, designed for impact and influence.

Brand

Company-wide thought leadership strategy to become a brand of distinction.

Our team of strategy specialists

Sean Kearns Strategy and innovation director

Sean is responsible for spearheading the growth, quality and relevance of FT Longitude’s products and services.

Joe Newman Campaign strategist

From competitor analysis and theme development to activation and measurement, Joe ensures the right content reaches the right audience at the right time.

Erin Harding Content strategist

As a content strategist, Erin dives into marketplace and competitor analysis to make sure client campaigns hit the mark.

Hannah Stubbings Senior editor and content strategist

Hannah manages thought leadership campaigns from start to finish—from campaign strategy and research to content development and activation.

The team led the way in creating the strategy, crafting the survey and developing a report that helped us turn heads in the C-suite. That’s true thought leadership.
AVP & Content Marketing Manager
Large American Bank

Our impact

Pioneering thought leadership that helps organisations lead the conversation and make an impact.

Insights from our experts

Sean Kearns Sean Kearns
Blog article

Sustainability thought leadership trends

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Joe Newman Joe Newman
Blog article

Intelligence with influence: AI hot topics for business audiences

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Online guide

Thought leadership strategy: A step-by-step guide to planning and building…

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Ready to lead the conversation?

Whether you’re launching a new campaign or looking to improve your current thought leadership strategy, our team of specialists are ready to help you make an impact.

Get in contact Get in contact
Helen Rosemier
Helen Rosemier Head of account management
Justin Raveenthiran
Justin Raveenthiran Group account director
Khaled Dahmash
Khaled Dahmash New business development director
Oliver Saunders
Oliver Saunders Business director and head of sales operations