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Your guide to audio storytelling in B2B and thought leadership
Amplifying real thought leadership with excellence in audio storytelling
Audio content is booming. But is there a place for it in thought leadership campaigns? We think so. But bad audio can be as inconsequential as any other bad content, which is why marketers need to consider their audio storytelling expertise.
In this guide, we share key principles of audio storytelling in thought leadership through a series of linked resources. From inspiring examples of audio content to tips and recommendations from Longitude’s audio experts, explore below and begin your journey toward audio storytelling in B2B.
What is audio storytelling?
Best-in-class audio thought leadership
A fresh and inspiring take on audio content for insight-led campaigns
When it comes to crafting influential thought leadership in audio form, which brands are doing it well? And how is it used to best effect?
Here we showcase examples of powerful audio storytelling, using real thought leadership to engage and influence audiences in B2B and B2C.
Audio storytelling showcase
WATCH THE WEBINAR
Experience best-in-class audio in our on-demand webinar, where FT Longitude’s head of audio Meg Wright and our co-founder James Watson take us through recent examples of creative and innovative audio in B2B.
We discuss ways to leverage this powerful medium alongside other formats and campaign assets. And, same as always, we’ll share practical advice on how to apply these lessons to your next campaign.
Meet our audio expert
Meg Wright Senior Editor and Head of Audio
Meg brings together a passion for storytelling and global experience in technology thought leadership to craft meaningful content that resonates.
Meg is a vital member of the FT Longitude team, and with her skills in writing, editing, podcast and video production she works to develop and execute strategic campaigns that drive the right results for her clients, as well as heading up FT Longitude’s audio production department. With global experience working with B2B enterprise technology brands including Adobe, Telstra, Hisense and Xero, Meg is well set to help our clients achieve the best.
Prior to joining FT Longitude Meg held roles as Editor at the Artificial Intelligence and Intelligent Automation Network and Content Manager at award-winning Sydney brand storytelling agency, Filtered Media.
Want to learn more about our audio production?
Our audio products make the most of two things: our ability to tell compelling stories; and our understanding of evolving trends in society, business, and technology. They combine journalistic interviews, desk research, and data analysis to deliver stories in an engaging format. We provide audio content for your thought leadership in a variety of formats, including:
- Audio interviews: in-depth conversations with subject-matter experts that stimulate debate around specific issues. These can be one-off, serialised or episodic – particularly good for distributing as podcasts.
- Audio features: a curated production between one host and two or three subject matter experts, designed to add further context to your insight and provide additional expert perspectives – the perfect accompaniment to an event, webinar or executive research programme. These can be produced as discussion panels, case studies or investigative stories.
- Audio snippet videos: short audio snippets produced as visually compelling videos to promote your content on a campaign hub or landing page, as well as via social media to invite listeners to engage with your thought leadership programme.
Click here to find out more.
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