Thought leadership blog
Latest news and thinking from FT Longitude
Welcome to the FT Longitude blog where you’ll find fresh ideas and opinions from our team of thought leadership specialists, as well as our latest news and announcements.
Explore our latest collection of pioneering thought leadership campaigns, where dynamic storytelling meets strategic and intelligent insight. This showcase, brought to life by some of…
Latest campaigns and real thought leadership examples: Spring 2022
From cybersecurity and digitalisation to people and the employee experience, recent thought leadership releases have covered a lot of ground.
Forget-me-not: Why memory is the key to successful content
After several hard months, you’ve finally completed your thought leadership project. The ideas are compelling, the design is eye-
From survey to headline: Five newsworthy findings and the research questions behind them
It’s not always easy to find a compelling hook for B2B campaigns, but sometimes research helps us by producing
Think VARK: Why your thought leadership should appeal to four different learning styles
Marketers now know that most B2B audiences don’t just want a long-form PDF report. Every individual has distinct
Thought leadership topics 2022: The inside track from our editors in the know
The pace of change of the past two years has blindsided many companies, and predicting how businesses, brands and their
Latest campaigns and real thought leadership examples: Winter 2021
What’s new in thought leadership and B2B campaigns? Here, with your quarterly digest of the latest campaign examples, we’
The Drum x FT Longitude insight | Measuring thought leadership: from engagement to impact
The Drum x FT Longitude insight, November 2021 This article was originally written for and posted on The Drum. Exceptional
The year in review: What content you were reading and watching in 2021
It’s been a whirlwind year of growth at FT Longitude. We’ve seen our company grow, our list of
Trends 2022: Our thought leadership predictions for the year ahead
Each year, we make our thought leadership trends and predictions to help brand, marketing and content teams decide where to
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