OUR WORK/Deloitte: Women @ Work

Deloitte: Women @ Work

WINNER: Best Global PR Campaign

In November 2021, Deloitte‘s flagship campaign on gender equality, Women @ Work, was named Best Global PR Campaign at the 2021 Platinum PR Awards.

Recognised for meeting the moment by addressing the urgent need to support working women during and beyond the pandemic, the campaign – produced in collaboration with FT Longitude – achieved the highest recognition of any Deloitte Global report within 24 hours of its launch.

Read more about our award-winning thought leadership here.

WINNER: Best Global PR Campaign

Deloitte partners with FT Longitude for landmark study on gender equality in the workplace

Deloitte’s Women @ Work campaign lifted the lid on gender equality in the workplace. Not only did it prove that the pandemic had a significant negative impact on women and their position at work, but it also highlighted the fragility of existing gender equality frameworks in even the most progressive of companies.

To learn more from the campaign’s lead editor and managing editor at FT Longitude, Hannah Freegard, watch the video below or see the full findings here.

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Deloitte: Women @ Work

The results were striking. The data shows that 51% of women feel less optimistic about their career prospects today than they did before the pandemic. And while 68% of women say that their mental wellbeing was good or very good before Covid-19, just 33% say that this is the case today.

Watch the video

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