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Hydropower’s urgent call to action
Voith Group boosts brand recognition with FT partnership on the future of hydropower
Global technology company Voith Group produces a quarter of the world’s hydropower energy. Their experience in this crucial sustainable energy is undeniable, yet up until now discussion on renewables and the energy transition has been dominated by traditional energy companies.
To help reinforce their credentials, Voith Group partnered with FT Longitude and the Financial Times to publish fresh thinking and original insight on hydropower as the world’s most viable source of renewable power.
The following thought leadership and content programme enabled Voith Group to raise awareness and contribute valuable information that has enabled them to shift the focus and lead the conversation on hydropower.
We were able to create high-quality and sustainable content that helped to advance our leadership position in the market and to provide our target groups with important insights about the future of hydropower.”
Katrin Sulzmann Senior Vice President Group Communications, Voith Group
Intelligence
With the sheer volume of research already published on the energy transition, another survey-led approach had the potential to languish in obscurity. Instead, we embarked upon a qualitative research programme, leveraging some of the most influential and respected voices in the industry, to add unique perspectives and a depth of insight to the agenda not previously collected and combined until now.
In addition to using these first-hand insights in related articles and case studies that continued the narrative, FT Longitude’s senior editor Meg Wright interviewed Eddie Rich, CEO of the International Hydropower Association, in a 20-minute audio interview hosted on FT.com.
Listen to the full interview here.
Influence
Hosting and promoting the content on the Financial Times platform provided Voith Group with a route to connect with influential business audiences around the world.
Capturing the attention of senior audiences can be a challenge, so we devised a rich, multimedia content approach to the campaign, including traditional case studies, interactive data visualisation and the audio interview that provide audiences with multiple ways to engage with the insight, and help the campaign stand out as a true example of real thought leadership.
See all the content here.
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