Report download: Proving our value

A framework for measuring the effectiveness of thought leadership campaigns

Marketing professionals are under growing pressure to demonstrate a tangible financial return from their marketing activities, so the importance of understanding the value of thought leadership has never been greater.

Only with a robust approach to measurement can marketers demonstrate the real value of their work.

Our first research report provides a conceptual framework, along with a series of principles, that outline how the value of thought leadership campaigns can be measured.

Drawing on the knowledge and experience of leading thought leadership specialists, this report presents:

• Key challenges in demonstrating value
• A framework for identifying success metrics that align with business objectives
• Six principles of measuring thought leadership effectiveness
• Recommended KPIs
• Practical advice for how marketers can introduce this model into their company