Explore the content:
What is audio storytelling?
Great audio storytelling relies on three things: the story; the telling; and the format. Like all thought leadership, the story must be impactful. Without the story, the broad business topics of B2B content will feel lifeless and cold. The telling must be engaging in order to capture and inspire listeners. And the format must be innovative — it’s not good enough to recycle a written article into a 15 minute speech.
We think that audio deserves a prime spot in all content campaigns as another great way to truly influence and inspire your audience. Here’s how…
A fresh and inspiring take on audio content for insight-led campaigns
When it comes to crafting influential thought leadership in audio form, which brands are doing it well? And how is it used to best effect?
Here we showcase examples of powerful audio storytelling, using real thought leadership to engage and influence audiences in B2B and B2C.
More on using audio content to influence audiences
Listen up: Six audio marketing trends in B2B thought leadership
How to use audio content in your thought leadership
How audio is only as good as the story and the telling
WATCH THE WEBINAR
Experience best-in-class audio in our on-demand webinar, where FT Longitude’s head of audio Meg Wright and our co-founder James Watson take us through recent examples of creative and innovative audio in B2B.
We discuss ways to leverage this powerful medium alongside other formats and campaign assets. And, same as always, we’ll share practical advice on how to apply these lessons to your next campaign.
How could your audio content sound?
At Longitude, we work with many of the biggest brands in B2B and interview some of the most influential people in their respective fields. Push play to hear what our client’s audio insights sound like as part of their content campaigns.
Producing a great audio interview
Five steps to a great audio interview
Influential voices for thought leadership campaigns
What we do
OUR SERVICES: Expert audio production
Meg is a vital member of the FT Longitude team, and with her skills in writing, editing, podcast and video production she works to develop and execute strategic campaigns that drive the right results for her clients, as well as heading up FT Longitude’s audio production department. With global experience working with B2B enterprise technology brands including Adobe, Telstra, Hisense and Xero, Meg is well set to help our clients achieve the best.
Prior to joining FT Longitude Meg held roles as Editor at the Artificial Intelligence and Intelligent Automation Network and Content Manager at award-winning Sydney brand storytelling agency, Filtered Media.
Our audio products make the most of two things: our ability to tell compelling stories; and our understanding of evolving trends in society, business, and technology. They combine journalistic interviews, desk research, and data analysis to deliver stories in an engaging format. We provide audio content for your thought leadership in a variety of formats, including:
- Audio interviews
- Audio panel discussion
- Audio micrographics
Click here to find out more.