Your guide to audio storytelling in B2B and thought leadership
Amplifying real thought leadership with excellence in audio storytelling
Audio content is booming. But is there a place for it in thought leadership campaigns? We think so. But bad audio can be as inconsequential as any other bad content, which is why marketers need to consider their audio storytelling expertise.
In this guide, we share key principles of audio storytelling in thought leadership through a series of linked resources. From inspiring examples of audio content to tips and recommendations from Longitude's audio experts, explore below and begin your journey toward audio storytelling in B2B.
Explore the content:
What is audio storytelling?
Great audio storytelling relies on three things: the story; the telling; and the format. Like all thought leadership, the story must be impactful. Without the story, the broad business topics of B2B content will feel lifeless and cold. The telling must be engaging in order to capture and inspire listeners. And the format must be innovative — it’s not good enough to recycle a written article into a 15 minute speech.
We think that audio deserves a prime spot in all content campaigns as another great way to truly influence and inspire your audience. Here’s how…
More on using audio content to influence audiences
Listen up: Six audio marketing trends in B2B thought leadership
Our Thinking
How to use audio content in your thought leadership
Our Thinking
How audio is only as good as the story and the telling
Our Thinking
How could your audio content sound?
At Longitude, we work with many of the biggest brands in B2B and interview some of the most influential people in their respective fields. Push play to hear what our client’s audio insights sound like as part of their content campaigns.
Producing a great audio interview
Influential voices for thought leadership campaigns
What we do
Meet our audio expert
Meg Wright Senior Editor and Head of Audio
Meg brings together a passion for storytelling and global experience in technology thought leadership to craft meaningful content that resonates.
Meg is a vital member of the FT Longitude team, and with her skills in writing, editing, podcast and video production she works to develop and execute strategic campaigns that drive the right results for her clients, as well as heading up FT Longitude’s audio production department. With global experience working with B2B enterprise technology brands including Adobe, Telstra, Hisense and Xero, Meg is well set to help our clients achieve the best.
Prior to joining FT Longitude Meg held roles as Editor at the Artificial Intelligence and Intelligent Automation Network and Content Manager at award-winning Sydney brand storytelling agency, Filtered Media.
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We’ll help you to navigate and overcome any challenges you currently face and learn how to get more out of your content.
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