Learning from Leaders
Learning from Leaders shares findings from our latest research study into what senior business executives think of thought leadership and the brands that produce it. Based on a global survey of over 1000 senior executives and decision-makers across a range of industries, we reveal how this prestigious crowd discover, engage and respond to thought leadership content – including their most-wanted topics.
“This report reveals that thought leadership is one of the most powerful and effective tools in the marketing arsenal. Often it is one of the most effective ways for brands to engage and influence discerning audiences at the top of the decision-making tree.”
Rob Mitchell, Chief Executive Officer, FT Longitude
- Learn how the right thought leadership strategy can directly influence your audience’s decisions and create preference for your brand
- Find out which topics are in demand for different business decision-makers – and which topics are better avoided
- Discover how different executive personas prefer to consume content
- Explore the five myths of C-suite content – and how your business can avoid the big thought leadership traps
Campaigns that hook the C-Suite
Tech’s appeal: What does a tech audience really want to hear?
From bandwagon to battle space: How to choose the right thought leadership topic
Our Learning from Leaders research reveals the topics and themes that senior business leaders want to read about… and which they don’t.
Explore the data in our interactive tool below, create your personalised view of your audience’s preferred topics and share with your team.