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How to create influence and impact with B2B content

Your definitive guide to influential content for B2B audiences

The best B2B content and messaging doesn’t just inform its audience or impress them with its thinking – it influences and inspires them, too.

What does it really mean when we say we have influenced an audience, and what do we want the outcome to be? How do we do it, and how do we know it has worked? New thinking and insight from Longitude answers these questions. Read on to find out more.

In this article
    DOWNLOAD THE EBOOK

    DOWNLOAD THE EBOOK

    Influence and impact: The true measures of successful content

    Our new ebook answers the common questions on how to influence your audience with B2B content and thought leadership, drawing on approaches from storytelling frameworks to behavioural economics and the work of persuasion experts.

    We combine those findings with what we know from our experience of a decade working on high-profile B2B content campaigns. The result is what we hope will be a practical guide to creating genuinely influential content. Request your copy to discover:

    • What does it really mean to ‘influence’ your audience?
    • Where we can learn from the copywriters: The five stages of creating influential content
    • How to get attention: FT Longitude’s SURE framework and when to apply it
    • And, crucially, how to know if it’s worked
    Find out more
    The ‘Influence and Impact’ ebook by FT Longitude is like MBA-level coursework. It is full of advertising case studies that refreshed my memory on lessons learned and taught me new concepts that I plan to use in my job.
    Marketing Communications Manager in a U.S. Telecommunications Firm
    WATCH THE WEBINAR

    WATCH THE WEBINAR

    An interview with Influence and Impact author Rob Mitchell

    In this webinar, our content specialists provide an overview of our latest ebook, Influence and Impact, exploring the vast body of literature from behavioural science, persuasion, advertising and story-telling experts to create content that genuinely influences its audience.

    This is a 45-minute on-demand webinar with insight from the report author and FT Longitude CEO Rob Mitchell. Rob is interviewed by FT Longitude editor-in-chief Sean Kearns.

    Find out more

    More on using content to influence audiences

    Ten tips on creating influential content for B2B marketers

    Inspired by our latest ebook, we list ten simple tips all marketers should take note of when it comes to creating influential content.

    Find out more

    Read how DNV uses its industry-standard outlook report to create impact

    This annual industry outlook report continues to be oil and gas assurance provider DNV’s most influential content campaign to date

    Find out more

    A framework for measuring the effectiveness of thought leadership campaigns

    Marketers tell us that they struggle to measure the effectiveness of their thought leadership. Why is it so difficult, and what could they do differently?

    Find out more

    Explore our insights on the power of influence in more detail

    How storytelling frameworks help you engage your audience

    Find out more

    How to get attention with B2B audiences using the SURE framework

    Find out more

    What great ad copy can teach us about influence

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    Choosing the right Call to Action for your content campaign

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    Four dimensions of influence and metrics to track success

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    WEBINAR Q&A: What did our audience of expert marketers need to know?

    Find out more

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