How to create influence and impact with B2B content
Your definitive guide to influential content for B2B audiences
The best B2B content and messaging doesn’t just inform its audience or impress them with its thinking – it influences and inspires them, too.
What does it really mean when we say we have influenced an audience, and what do we want the outcome to be? How do we do it, and how do we know it has worked? New thinking and insight from Longitude answers these questions. Read on to find out more.
“The 'Influence and Impact' ebook by FT Longitude is like MBA-level coursework. It is full of advertising case studies that refreshed my memory on lessons learned and taught me new concepts that I plan to use in my job.”
Marketing Communications Manager in a U.S. Telecommunications Firm