Thought leadership events
Online webinars, masterclasses and in-person seminars
At FT Longitude, we’re proud to host an extensive programme of thought leadership events for everyone; from newcomers to seasoned practitioners.
Thought leadership masterclasses
Beginner, intermediate and advanced technical sessions, created for senior executives in marketing, content strategy, communications and salesOur thought leadership masterclasses are designed to provide in-depth guidance on applied thought leadership, using interactive content and expert facilitation, that will help you and your team on your way to developing a full thought leadership strategy.
These 60-minute sessions run throughout the year and are hosted virtually. See below for our upcoming sessions and dates.
Using thought leadership to sell
11 April 2024 | 15:00 GMT
Team up with our insight and campaign specialists and discover how your thought leadership can influence your customer’s decision to buy.
Measuring campaign effectiveness
18 April 2024 | 15:00 GMT
Ready to discover cutting-edge skills and best practices in measuring campaign effectiveness for you and your team?
Thought leadership: A deeper understanding
23 May 2024 | 14:00 GMT
Thought leadership is a vital tool in today’s B2B marketing mix. Yet few brands understand how to create compelling content that has a real impact on its audience.
Planning a successful campaign
18 July 2024 | 14:00 GMT
How do leading brands go about planning a successful and high impact thought leadership campaign?
Growing business and brand with integrated campaigns
Hear first hand from Fujitsu how an integrated campaign strategy achieved a huge impact for the brand.
Webinars
Upcoming live sessions and on-demand content on trending topics and industry insight with our own thought leadership specialists and outside subject matter expertsWe pride ourselves on creating thought-provoking, stimulating conversations between thought leadership practitioners and brand, marketing and communications experts.
Join the thousands of attendees who’ve already benefited from hearing specialist perspectives on the most important thought leadership topics and get a handle on the biggest issues and opportunities in our profession as we bring you into the conversation.
The New Marketing Mission: How sustainability is redefining the marketer’s role
The rise of sustainability and brand purpose is creating new challenges for marketers who are at the forefront of communicating their companies’ vision and strategy on these issues.
Accelerate your customer’s journey: How thought leadership influences the decision to buy
Thought leadership has become a vital tool to help B2B companies win business and capture market share.
Creativity and innovation: Thought leadership that gets cut-through
What makes some thought leadership campaigns outperform on audience engagement, while others fail to impress?
2022 Trends webinar: Our thought leadership predictions for the year ahead
In 2021 the world adjusted to new realities. Changes affecting how businesses operate and thrive are now bedding in, but still risk creating uncertainty in how thought leadership and content strategies will be shaped in the months ahead.
Audio storytelling showcase: Best-in-class audio thought leadership
Experience best-in-class audio in our upcoming webinar, where Longitude’s head of audio Meg Wright, and our co-founder James Watson take us through recent examples of creative and innovative audio in B2B.
Influence and impact: The true measures of successful content
Whether the end goal is a tangible commercial or brand return, the best B2B content doesn’t just inform audiences or impress them with its thinking – it influences and inspires them, too.
Thought leadership campaign showcase
Here at Longitude we’re proud to have worked on some of the biggest and best thought leadership campaigns in B2B. Over the years, we’ve seen campaigns of all shapes and sizes leave a lasting impression on audiences and evolve the recipe for success.
