HomeHome Breadcrumb Separator How we help

How we help

Pioneering thought leadership that helps organisations lead the conversation and make an impact.

Get in contact

Real intelligence stands out

We know companies face intense competition to get their thought leadership noticed. Share of voice is fragmented and our clients tell us they struggle to build strong associations between their brand and their chosen themes.

But research and insights won’t cut it alone. Companies need the thinking that provokes action. They need to inspire change. They need a partner with the capabilities to create impactful campaigns.

The smarts to stand up and be heard

We help companies get the attention they deserve. We work with you to design campaigns that are high-profile, memorable and distinctive. We’ll find the insights that’ll engage your audience and strengthen your brand. And we’ll ignite the story and spark discussion. Because strong, lasting influence shapes the debate and wins you business.

Strategy:
Intelligence with influence

We turn strategic insight and market intelligence into tangible results for your business.

Thought leadership without a strategy is just more content. But a good thought leadership strategy offers substance, due diligence and a return on the investment of ideas. It’s those ideas that create thought leadership intelligence and real influence.

Read more
“We go deeper to understand your brand positioning and objectives, define your audience and identify what matters most to them better than anyone else. With this insight, we craft a blueprint that brings your campaign to life through intelligent messaging and creative application. ”
Sean Kearns, Director of Strategy and Innovation

Research:
Data with meaning

We shape innovative research that reveals true insight behind the numbers.

We find the “ta-da” within the data. Our innovative research techniques unearth original insights that change perceptions, get you talked about and engage your audiences.

Read more
“I’m passionate about finding creative and exciting new ways to uncover meaningful insight from data. We find the hooks we know will influence the audience and build a data strategy that supports the narrative.”
Rachel Madden, Director of Research

Editorial:
Stories with substance

We craft narratives that combine deep insight with powerful human stories.

Our editors are driven by the never-ending search for what’s next, across the world’s biggest themes – climate and natural capital, the future of work and technology, leadership and strategic innovation. This curiosity helps them create distinctive messages that make your brand stand out.

Read more
“We instinctively hunt out the story, finding the insight that sparks inspiration. But knowing the hook – where a brand’s positioning intersects with audience need – is the crucial layer we add that turns insight into action. ”
Piers Tomlinson, Editorial Director

Creative:
Design with purpose

We create visual storytelling that speaks louder than words.

Striking creativity and emotional intelligence are the only ways for thought leadership to be seen and heard. Our team of talented creatives are experts in bringing stories to life across a range of platforms and channels in a way that audiences can’t ignore.

Read more
“We fuse together attention-grabbing stories with intelligent design and data visualisation and turn them into unique experiences that win hearts as well as minds.”
Emma Hicks, Design Director

Our impact

Our campaigns reach beyond the boardroom. We help our clients find their voice so they can share knowledge that sparks real change.

The skills in the team at FT Longitude are unrivalled, and the campaign has been critical in helping us build trust and credibility in the industry.
Andrea Berghäll
Global Head of Brand Activation, DNV

Insights from our experts

James Watson James Watson
Blog article

Research methods behind groundbreaking business studies

Read more
Eva Menger Eva Menger
Blog article

Davos 2025: Five ways to stand out with your thought…

Read more
Emily Taylor Gregory Emily Taylor Gregory
Blog article

Thought leadership versus Greenwashing: How to get media attention

Read more
Emily Taylor Gregory Emily Taylor Gregory
Q&A

Our editors’ perspectives on how to avoid the green backlash

Read more
Sean Kearns Sean Kearns
Blog article

Intelligence with influence: Sustainability thought leadership trends

Read more
James Watson James Watson
Blog article

Thought leadership campaigns: The argument for longevity

Read more
Ben Harrison Ben Harrison
Blog article

Our latest thought leadership campaigns: Summer 2024

Read more
Emily Taylor Gregory Emily Taylor Gregory
Q&A

Cutting through the noise: AI and thought leadership with industry…

Read more
Emily Taylor Gregory Emily Taylor Gregory
Blog article

Five takeaways for differentiated AI thought leadership

Read more
Joe Newman Joe Newman
Blog article

Intelligence with influence: AI hot topics for business audiences

Read more

Ready to lead the conversation?

Whether you’re launching a new campaign or looking to improve your current thought leadership strategy, our team of specialists are ready to help you make an impact.

Get in contact Get in contact
Melanie Moradian
Melanie Moradian Account manager
Zoltan Vagyoczky
Zoltan Vagyoczky Global account director
Helen Rosemier
Helen Rosemier Head of account management
Nicola Morris
Nicola Morris Director of global strategic partnerships