Media activation

Media activation via and in print

Our activation options bring your content to life and get it in front of your target audience. These options include:

  • Simple scrolling stories that present a summary of your messaging
  • Print advertorials
  • Immersive content hubs comprising animation, video, interactive data visualisation, and editorial content.

Print and digital advertising will generate demand for your content and can be tailored to target specific subscriber segments, which makes sure you stay relevant.

We offer two distinct routes for branding and positioning through the FT: 

FT Focus

Our unique FT-branded thought leadership allows you to associate your thinking with the Financial Times’s unparalleled editorial quality. This will suit you if you want to conduct independent research but benefit from the halo effect of the FT brand.

Production of the content is subject to the FT’s editorial guidelines, which means that the FT has full editorial control over the output.

White-label content

You can also take advantage of the FT’s powerful media channels by publishing content in your own voice. This will suit you if you want control over the content output and enables you to tell your story in your own words.


The benefits of activation on or in print

  • Maximise the reach of your content by getting it in front of the FT’s influential audience
  • Draw on the FT’s strong content and creative capabilities
  • Associate your content with the FT brand.

Tech firm, Apptio, sponsored the FT Focus report Disruption in the C-Suite, compiled and written by FT Longitude. Click here to explore more

Corteva’s study into the European farming industry assessed the likely trends shaping its future, and was activated and advertised throughout Click here to explore

Aon’s report into dealmaking and corporate buying is advertised across through a number of client-voice Paid Posts. Click here to explore

The Rockefeller Foundation sponsored an FT Focus report exploring the role of impact investing, produced by FT Longitude experts. Click here to explore more

Book your free strategy call

We’ll help you to navigate and overcome any challenges you currently face and learn how to get more out of your content.

Book a Strategy Call
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