
Primary research: expert research interviews
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Book a Strategy CallHome » Thought leadership services » Primary research: expert research interviews
Want your audiences to feel like they are getting the inside scoop? Great thought leadership doesn’t just reflect brands’ internal expertise – it also gives audiences the perspectives of leading subject-matter experts and industry influencers.
So brands have to look beyond their own borders. One powerful way to do that is with journalistic interviews conducted either by phone or face to face. These will reinforce your insights with authority and credibility, and generate the stories that bring research findings to life.
Interviews:
We help you to find the interviewees whose opinions matter to your audience. We also work with your senior leadership team to turn their valuable perspectives into powerful opinion pieces that show off your expertise.
We will:
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Book a Strategy CallAt FT Longitude, we’re proud to promote fair representation and gender equality in thought leadership. That’s why in 2021 we joined The Equality Project, a BBC initiative that aims to increase representation of women in journalism and media.
While we can’t resolve many of the issues arising from gender inequality, we can do our bit to elevate women’s voices in thought leadership
Every month, we take part in a simple system of self-monitoring, where editors at FT Longitude track the gender balance of interviewed contributors to our content. We are pleased to report that in the last year, our monthly ratio was 42:58. Read more about our efforts here.
The Adecco Group conducted a qualitative-only research report as part of their Power of Work campaign. Click here to explore more
Radisson Hotel Group and FT Longitude conducted a number of interviews as part of the Event Horizons programme, with a number showcased in video. Click here to explore more
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