Back
Book a meeting
Book a meeting
Editorial
We craft narratives that combine specialist knowledge with powerful human stories.
Get in contactStories with substance
To build a lasting connection with your audience, strengthen perceptions of your brand, and stay front of mind as an industry leader, you need distinctive insight.
We apply our FT-quality editorial to every story you want to tell. We’re not afraid to challenge the status quo, but always with an outside-in perspective.
And we work with you to find the ideas you can speak to authentically and with authority. Because knowledge is power.
Piers leads FT Longitude’s team of editors and writers, ensuring they are set up to deliver timely, high-quality thought leadership to clients worldwide.
Whether it’s in-depth reports or eye-catching infographics, Hannah makes complex topics engaging and easy to understand.
Peter has particular thought leadership experience in the C-suite leadership space, having led a number of major global research programs examining the CEO agenda and the changing role of the CFO.
Laura is a group editor in our technology team, collaborating with clients to plan and develop campaigns that make a lasting impact.
Ben crafts strategic content for professional services firms and corporations, helping them stand out in competitive markets.
Chanice focuses on crafting impactful multimedia research that truly resonates with target audiences.
With a passion for storytelling and global experience in thought leadership, Meg takes innovative approaches to craft meaningful content and deliver the right results for her clients.
Thomas has particular expertise in digital transformation, the risk and finance function, M&A, leveraged finance and FDI
With over 10 years of editorial experience, Candice brings a wealth of knowledge to the editorial team.
Eleanor has a knack for bringing fresh insights to well-covered topics, making sure they stay relevant and impactful throughout the campaign.
Emma supports the editorial team across a range of campaigns, crafting engaging copy for articles, reports, surveys, and more. She also manages audio and video content.
Eva ensures every project hits the mark, whether it’s research-driven reports, insightful articles, or multimedia content.
Hannah leads thought leadership campaigns from start to finish—from campaign strategy and research, to content development and activation. She co-leads the Future of Work desk, taking the lead on all things AI.
Jennifer’s storytelling expertise helps her craft and edit engaging copy across campaigns, making insights and narratives come to life.
Maire has experience across a wide range of content mediums, from detailed reports and articles to infographics and podcasts, all tailored to meet client needs.
Steve has wide-ranging expertise in thought leadership strategy, research, and content creation, and has worked across numerous sectors, including industrials, technology, government, and financial services.
Vica has a unrivalled grasp on how to write content for senior business audiences on a wide variety of topics, such as education, talent, sustainability, and healthcare/pharmaceuticals.
We were able to create high-quality and sustainable content that helped to advance our leadership position in the market and to provide our target groups with important insights about the future of hydropower.”
Katrin Sulzmann Senior Vice President Group Communications, Voith Group
Frequently asked questions
-
Does working with you make it less likely that other publications will cover my thought leadership campaign?
In our experience, journalists at other titles will prioritise the quality of the story, not the title of the publication that produced it. We have many examples of campaigns that secured very wide coverage across competing publications. Our role is to ensure that your messages are as newsworthy as possible and we have many ex-journalists on our team who know exactly what works to secure interest from the world’s most discerning newsrooms.
-
Does working with you on the writing mean my campaign will get coverage in the Financial Times?
Unfortunately, no. Our work on your campaign doesn’t guarantee coverage in the newspaper. Our collaboration focuses on producing high-quality, insightful content and is independent from the Financial Times’ newsroom. We maintain strict editorial standards to ensure impartiality and credibility. While our work can enhance your brand’s visibility and influence, any feature in the FT will be determined by FT’s editorial team based on the content’s merit and relevance.
-
Why can’t I just use ChatGPT to write my thought leadership for me?
When budgets are tight and resources are scarce, ChatGPT can help simplify and speed up content production. But while Gen AI has its benefits, it also has its limitations. When it comes to thought leadership, where quality and originality are the hallmarks of true insight, how can Gen AI produce real thought leadership when it creates content using existing data? Gen AI platforms put your content at risk of being out of date, biassed, or just plain wrong. They lack the depth, nuance and expertise that our team provides.
-
Do you only write long-form reports?
No, we produce a variety of editorial and creative content assets tailored to your campaign and objectives, including short-form, long-form and digital-first. We also produce video, audio, data visualisations, animations and more. Our campaign planning phase will give you relevant advice on the right formats for content to engage your target audience effectively.
-
Will I get a Financial Times editor working on my thought leadership?
No, our editors are specialists in writing thought leadership. They are not part of the Financial Times news desk or features teams, but they sign up to the FT editorial code of conduct and are deep experts not only in thought leadership but also key themes, such as technology, capital markets, leadership or sustainability.
How to build a mountain: Why marketers should take inspiration…
Signals from Sibos: Where to focus thought leadership for financial…
How can thought leadership build trust in the disinformation age?
Doom, gloom and behavioural economics: How to address CFO needs
Ready to lead the conversation?
Whether you’re launching a new campaign or looking to improve your current thought leadership strategy, our team of specialists are ready to help you make an impact.
Get in contact
