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Strategy
We turn strategic insight and market intelligence into tangible results for your business.
Get in contactIntelligence with influence
Thought leadership without a strategy is just more content. But a good thought leadership strategy offers substance, due diligence and a return on the investment of ideas. It’s those ideas that create thought leadership intelligence and real influence.
We can help your brand define its strategy – whether that’s for a single campaign or across your entire portfolio.
Insight-led strategies
Everything we do is backed by data, evidence and insights. We use innovative tools, skilled analysis and original research to offer fresh perspectives on well-trodden topics.
With these insights, we craft distinctive narratives that help establish and promote organisations as game-changers in their field, with the power to shape industry trends and consumer behaviours.
of marketers admit they don’t spend enough time on strategy
The quality of everything we do depends on the quality of thinking we do first
Nancy Kline
Campaign
Individual campaign strategy, designed for impact and influence.
Align with your business stakeholders so that there’s clarity on the direction of the campaign and its overall positioning.
Get deeper intelligence on your priority audiences, including their needs, pain points and content preferences, ensuring your campaign influences them effectively.
Find a narrative that aligns with your brand, will change and shape the debate, and be remembered by your audience.
Brand
Company-wide thought leadership strategy to become a brand of distinction.
Ensure your brand has a distinct and authentic position in the marketplace with messages and narratives that serve the needs of the entire business.
Build a collection of themes and messages that you can use across your portfolio to attract attention and shape long-term strategy.
Define lasting thought leadership strategies with a content calendar and robust governance, ensuring that your messages develop and endure over the long term.
Sean is responsible for spearheading the growth, quality and relevance of FT Longitude’s products and services.
From competitor analysis and theme development to activation and measurement, Joe ensures the right content reaches the right audience at the right time.
As a content strategist, Erin dives into marketplace and competitor analysis to make sure client campaigns hit the mark.
Hannah manages thought leadership campaigns from start to finish—from campaign strategy and research to content development and activation.
The team led the way in creating the strategy, crafting the survey and developing a report that helped us turn heads in the C-suite. That’s true thought leadership.
AVP & Content Marketing Manager Large American Bank
Frequently asked questions
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Can FT Longitude help to distribute and promote our content?
Yes. As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conferences and forums. Get in touch to learn more about how we can help.
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Why is your approach different to other thought leadership agencies?
Our approach stands out due to our emphasis on strategy. Our process transforms insights and market intelligence into tangible results. Our strategy team digs deep to understand your brand positioning, define your audience, and identify key insights that will resonate with them, and your stakeholders. We craft intelligent messaging and creative applications that create impactful narratives, backed by data and original research, our strategies ensure substance, due diligence, and a return on investment.
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I have a small budget and limited time to get our campaign live, why do I need strategy?
Even with a small budget, a well-defined strategy is crucial. Because, after all, thought leadership without a clear strategy is just more content – and your audience isn’t short of that. Our “Intelligence with influence” focuses on what matters most, reaching the right audience with impactful narratives. We’re flexible and happy to advise on the right mix of strategy and action to help set you up for success. When budgets are tight, it’s about working smarter to ensure your investment works harder for you. Time and money spent on strategy should mean more efficiencies and greater returns throughout your entire campaign.
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We’ve already set our strategy. Do I have to buy strategy consulting from you to commission you for a project?
No, you don’t have to buy strategy consulting from us to commission a project. We can work with your current strategy and build a campaign plan that meets your objectives, or help provide the due diligence you need to validate your existing approach. Our value comes from years of experience pioneering new techniques to ensure thought leadership influences audiences more effectively. And that includes a robust and comprehensive approach to strategy. That’s why we often get asked to review our clients’ campaigns and future plans, and challenge them with an outside-in perspective. Whether we work with you on setting, or resetting, the strategy or not, we’re here to provide the expertise and support you need to achieve your thought leadership goals.
Ready to lead the conversation?
Whether you’re launching a new campaign or looking to improve your current thought leadership strategy, our team of specialists are ready to help you make an impact.
Get in contact
