Strategic planning and campaign consultancy
Real thought leadership influences and inspires audiences. And it offers clear commercial and marketing benefits to brands.
But success relies on skilfully navigating a path through a number of challenging factors. Our strategy work ensures that your thought leadership achieves maximum impact. We combine evidence and data with experience and pragmatism to plan Real Thought Leadership that sets you – and your campaigns – on the path to success.
Our approach to strategy ensures that you can:
- Align with your business stakeholders so that there is clarity about the direction of the campaign
- Agree clear and measurable goals that will enable you to track success
- Define the audience for your content and ensure that what you produce meets their needs and answers their questions
- See how their campaign fits into the wider content landscape, ensuring a distinctive point of view
- Create content that aligns with your overall narrative so that your campaign stands out and builds associations with your audience between your chosen topic and your brand
We work with marketers just like you to plan campaigns that pass that test for Real Thought Leadership. We give you the tools and knowledge you need to get your thought leadership strategy right first time.
“FT Longitude did an excellent job identifying the white space that would interest our target audience and then executing a strategy to reach them with insights built around thoughtful, relevant, survey-based content that helped display our expertise to the market. That’s true thought leadership. They led the way in creating the strategy, crafting the survey and developing a report that helped us turn heads in the C-suite.”
AVP/Content Marketing Manager at a large American Bank
How can our strategy expertise help you?
We use three techniques to help formulate our clients’ campaign strategies:
Feel empowered to work on campaigns that make a real and lasting impact.
- Get attention
- Influence your audience
- Be creative
- Elevate your status
From information to inspiration. Ensure your next campaign is designed for success.