Who we are
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This year, we are celebrating 10 years of FT Longitude, and we have a lot to cheer about.
We are immensely proud of how far we have come in the past decade – from helping our 60+ clients reach the people who matter, to our partnership with the Financial Times in 2018.
But we are most proud of our people. It is our team of talented and highly skilled individuals that makes FT Longitude what it is today. So to mark this big birthday, we are shining the spotlight on different members of our team every month to find out how they find working at FT Longitude, what makes them tick and how they contribute to our success.
#WeAreLongitude
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Book a Strategy CallShamila is primarily responsible for our talent and people management here at Longitude, but in reality her role goes much further than that. It primarily includes recruiting and on-boarding of new team members, supporting on IT, admin and finance, as well as consulting with the executive team on strategic planning and our relationship the FT.
Read moreWith a passion for technology and loves working with businesses that are doing things differently, Dan heads up Global Business Development at Longitude. He's spent the past 20 years in senior business development and sales leadership roles, and was a key part of the B2B content team at Guardian Labs before joining Longitude.
Read moreLouise has been the chief sub-editor at Longitude for five years. She upholds Longitude’s high editorial standards by ensuring the accuracy, consistency, fluency and client-readiness of all content and works across the full range of our output – from long-form research reports to infographics and opinion pieces.
Read moreJustin has worked in the account management team at Longitude for the last two years, helping to manage some of our largest clients in the professional services sector. He helps these clients maintain already mature thought leadership strategies, but also develops exciting and creative new ideas to provide fresh insight-based marketing.
Read moreMeg brings together a passion for storytelling and global experience in technology thought leadership to craft meaningful content that resonates. Through her skills in writing, editing, podcast and video production, Meg works to develop and execute strategic campaigns that drive the right results for her clients.
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Book a Strategy CallRob Mitchell
Chief Executive Officer
Rob leads FT Longitude’s strategic planning and sets the overall vision and priorities for the business. He manages the board-level relationship with FT Longitude’s parent company, the Financial Times group, and also oversees FT Longitude’s finances, people management and administration.
Prior to co-founding FT Longitude in 2011, Rob was an independent writer and editor. Between 2007 and 2010, he was a managing editor at the Economist Intelligence Unit and prior to that he was an editor at the Financial Times, where he was responsible for the newspaper’s sponsored reports, including the Mastering Management series.
Rob’s recent blog posts
Forget-me-not: Why memory is the key to …
Read moreThink VARK: Why your thought leadership …
Read moreThe Drum x FT Longitude insight | Measur…
Read moreTrends 2022: Our thought leadership pred…
Read moreQ&A: Why good content has to be provocat…
Read moreWhy memories matter in B2B content
Read moreJames Watson
Chief Operating Officer
James oversees project delivery and all the processes involved. In this role, he helps manage and coordinate the research, editorial and project management teams in order to deliver high quality thought leadership campaigns.
As an editor, he has over 15 years of experience in both business journalism and research. Some of his specialist areas of coverage include IT and technology, urban issues, energy and sustainability. Prior to co-founding FT Longitude, James spent five years at the Economist Group in the UK. Earlier, he worked in both South Africa and Singapore, reporting on the dot com boom (and bust). He is now based in Zurich, Switzerland.
James’s recent blog posts
Q&A: How ROI creates award-winning thoug…
Read moreFrom survey to headline: Five newsworth…
Read moreHow to create thought leadership surveys…
Read moreFive times that data science elevated th…
Read moreQ&A: Tim Cooper of Dentsu Aegis on the C…
Read moreThe Atlantic divide: Are the world's tho…
Read moreGareth Lofthouse
Chief Revenue Officer
Gareth manages FT Longitude’s growing commercial team as they continue to advise some of the biggest B2B companies in the world on their thought leadership strategy. He works with clients to design thought leadership that delivers maximum commercial impact, both in terms of building client relationships and improving brand visibility.
Before joining FT Longitude, he spent nine years as editorial director for EMEA at the Economist Intelligence Unit (EIU). Gareth was instrumental in building the EIU’s thought leadership and survey business, and he has overseen hundreds of custom projects for the Economist’s clients across a range of industries and subject areas. Before that, Gareth led an editorial and creative team for a PR and marketing agency. He has also held several senior editorial positions in business and technology publishing.
Gareth’s recent blog posts
Dan Collins
Head of Business Development
Dan heads up the FT Longitude business development team, evangelising our industry-leading thought leadership proposition to the world’s most advanced, credible and respected technology businesses in particular. His remit at FT Longitude is to take the company to the next level, targeting clients in all corners of the globe.
A self-confessed tech geek, he has spent the past 18 years in various business development and leadership roles, and most recently launched and led the Guardian’s B2B content team within Guardian Labs. Dan has managed high performing teams and overseen senior-level relationships with leading brands that include, Google, Facebook, HP Enterprise, Alcatel-Lucent Enterprise, Ericsson, Cisco & SAP.
Helen Rosemier
Head of Account Management
As well as personally managing FT Longitude’s partnership with some of our biggest clients, Helen leads our highly experienced commercial team of account directors, responsible for relationships with some of the most senior marketers in the world of B2B.
Helen has extensive account management and partnerships expertise having worked with key clients for major media owners such as EMAP, Trinity Mirror and News International. Her experience covers a range of B2B sectors including finance, public sector, legal, retail, education, healthcare, PR and publishing.
Sean Kearns
Editor-in-chief
As FT Longitude’s editor-in-chief, Sean helps ensure that we create thought leadership campaigns with influence and impact. As well as delivering high-profile programmes for our clients, he advises on thought leadership strategy, helping brands reach the audiences who matter.
Sean has 20 years’ experience of creating strategic content across a range of sectors and senior editorial roles.. Before joining FT Longitude, Sean was Editorial Director of communications agency Bladonmore.
Sean’s recent blog posts
Audio content activation: Don’t let gr…
Read moreVoice activated: How audio thought leade…
Read moreA sense of perspective: Why thought lead…
Read moreThe retail rebound: How thought leadersh…
Read moreIn tune: How to create thought leadershi…
Read moreWhat’s at stake: Why stakeholder align…
Read moreAmit Sehmi
Finance Director
Amit manages FT Longitude’s finances and financial systems. This is vital to ensure that the business is both compliant with rules and regulations, as well as profitable.
On top of having previous experience in numerous financial and commercial roles within a wide range of industries, Amit is an ACCA qualified accountant
Andrea Semas
Delivery & Projects Director
Andrea Semas leads our client-facing Project Management team ensuring that our client communications and project processes are effective. Collaborating with internal teams and third-party partners, Andrea works across all sectors to assist in translating client requirements for delivery management and support. She works closely with the project teams to help unlock challenges and drive projects through to completion, on time and on budget.
Most recently, Andrea spent over seven years in digital advertising where she directed teams and programmes of work from strategic brand campaigns and activations through to global website design, build and deployment. Previously, she oversaw an array of accounts and projects in brand communications that spanned strategy workshops and corporate rebrands to digital design and development. Andrea’s early years were spent establishing and developing digital design teams in dotcom start-ups.
Emily Taylor Gregory
Marketing Director
Emily is our marketing director, responsible for the brand, marketing and communications strategies for FT Longitude and the Thought Leadership Network. Emily leads our content and events programmes, our digital marketing channels, as well as our speaking engagements and PR activity, working closely with our editorial and research teams to develop and promote insight and best practice at the cutting edge of thought leadership.
Before joining FT Longitude, Emily spent 14 years working in various marketing roles in the publishing and technology sectors.
Emily’s recent blog posts
Financial Times strengthens B2B marketin…
Read moreSteal the show: How thought leadership c…
Read moreThought leadership topics 2022: The insi…
Read moreChoosing the right Call to Action for yo…
Read moreHow B2B content can build trust and infl…
Read moreHow to get attention with B2B audiences …
Read morePiers Tomlinson
Editorial Director
Piers leads FT Longitude’s editorial team and is responsible for the quality of its output. As an editor, he is skilled at making complex issues accessible and compelling for a wide range of audiences, specialising in innovation, consumer behaviour, emerging risk and the evolution of the finance function.
Before joining FT Longitude, Piers held a number of thought leadership, communications and research positions in the management consulting, healthcare and logistics sectors. As a freelance writer, he wrote extensively about topics ranging from contemporary art to environmental technology and the global supply chain.
In 2021, Piers was part of the team that won Best Use of Thought Leadership at the B2B Marketing Awards 2021 with Protolabs.
Piers’s recent blog posts