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A guide to visual storytelling
Resources to guide your information design and visual storytelling
B2B content doesn’t have to be boring – real thought leadership isn’t.
Reach the people who matter. We transform complex data into compelling, beautifully designed stories that your audiences will want to share.
Resources to help you to communicate your thought leadership more creatively
Looking for exciting and innovative ways to approach your next content campaign? We’ve brought together a variety of resources which we hope will inspire you to make your next campaign your most creative yet.
From basic principles that will help you to get started, through in-depth discussion with examples of powerful creative content from some of the world’s most respected B2B brands, let our experts be your guide.
Webinar: Designing high-impact campaigns that win hearts and minds
In this Masterclass, Emma Hicks, FT Longitude’s Head of Information Design, talks about how cutting-edge design techniques can be used to ensure all content creates impact. In conversation with Gareth Lofthouse, co-founder and CRO, we draw on recent examples of effective information design that demonstrate best practice in this area and share practical advice on how to make your campaigns more creative, distinctive and engaging.
Topics covered:
- Unique challenges in B2B storytelling
- Simplifying complexity
- Data journalism
- Immersive content
- Top trends for 2021 and beyond
Creativity hacks for better thought leadership
How often do you see B2B campaigns that stand out because of the quality of their design? The answer for most of us is hardly ever.
Today’s business audiences want big ideas delivered with impact, and that means you need to engage their eyes as well as their brains. Our creativity hacks reveal how you can give your corporate campaigns a creative makeover, including:
- Five ways to simplify complexity
- The art of immersion
- Creating data viz that goes viral
Examples of our work
Better by Design
B2B content doesn’t have to be boring – real thought leadership isn’t.
We transform complex data into compelling, beautifully designed stories that your audiences will want to share.
Our information design team has worked on some of the biggest and most innovative thought leadership campaigns in the market. Our new portfolio brings together our ever-expanding collection of best practice examples.
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