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A guide to visual storytelling

Resources to help you to communicate your thought leadership more creatively

Looking for exciting and innovative ways to approach your next content campaign? We’ve brought together a variety of resources which we hope will inspire you to make your next campaign your most creative yet.

From basic principles that will help you to get started, through in-depth discussion with examples of powerful creative content from some of the world’s most respected B2B brands, let our experts be your guide.

Book a workshop here

Webinar: Designing high-impact campaigns that win hearts and minds

In this Masterclass, Emma Hicks, FT Longitude’s Head of Information Design, talks about how cutting-edge design techniques can be used to ensure all content creates impact. In conversation with Gareth Lofthouse, co-founder and CRO, we draw on recent examples of effective information design that demonstrate best practice in this area and share practical advice on how to make your campaigns more creative, distinctive and engaging.

Topics covered:

 

  • Unique challenges in B2B storytelling
  • Simplifying complexity
  • Data journalism
  • Immersive content
  • Top trends for 2021 and beyond

Creativity hacks for better thought leadership

How often do you see B2B campaigns that stand out because of the quality of their design? The answer for most of us is hardly ever.

Today’s business audiences want big ideas delivered with impact, and that means you need to engage their eyes as well as their brains. Our creativity hacks reveal how you can give your corporate campaigns a creative makeover, including:

 

  • Five ways to simplify complexity
  • The art of immersion
  • Creating data viz that goes viral

Related content

The four principles of visual storytelling

Blog article

Our Thinking - The four principles of visual storytelling
The four principles of visual storytelling
We go back to basics with four key visual storytelling principles that will help you present a gripping narrative with innovative design.

The visual storytelling tools that give your thought leadership an edge

Blog article

Our Thinking - The visual storytelling tools that give your thought leadership an edge
The visual storytelling tools that give your thought leadership an edge
Stories help us to connect with one another and allow brands to win hearts and minds. So which brands have been getting visual storytelling right?

Rewrite the recipe for audience engagement

Blog article

Our Thinking - Rewrite the recipe for audience engagement
Rewrite the recipe for audience engagement
Our research and experience tell us three things matter if you’re trying to engage an executive audience: data, storytelling and design.

Examples of our work

Better by Design

B2B content doesn’t have to be boring – real thought leadership isn’t.

We transform complex data into compelling, beautifully designed stories that your audiences will want to share.

Our information design team has worked on some of the biggest and most innovative thought leadership campaigns in the market. Our new portfolio brings together our ever-expanding collection of best practice examples.

Book a free workshop

Creative design and visual storytelling

Discover practical ways to give your content and thought leadership campaigns a creative boost by taking advantage of a free creative consultation with our experts in information design and visual storytelling

This 45-minute workshop is led by Emma Hicks, FT Longitude’s Head of Information Design, and will be tailored to meet your needs.

We're here to answer your questions. Tell us how we can help.

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The Way Ahead

Webinar series: Crisis changes the direction of thought leadership

Download our Thought leadership strategy ebook

Could thought leadership help your brand rise above the competition? Download our ebook now to find out.
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