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Thought leadership case studies

Our clients produce some of the most effective thought leadership campaigns in B2B.

Here we feature best-practice examples from across our client base to show how smart strategy, evidence-based insight and timely, relevant and creative content helps our clients to achieve their objectives — and demonstrate tangible returns for the business.

Explore them below and see how real thought leadership creates impact.

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Brand awareness

700+ key articles in targeted local and international media

IntrumEuropean Consumer Payments Report: A flagship study on personal finance in Europe.

Credit SuisseValue of Knowledge: A Financial Times multimedia series exploring the skills, education, investment strategies critical to global sustainable growth.

AonC-Suite Series: A analysis of risk management in M&A, in partnership with the Financial Times.

DNV GLOil & Gas Outlook: An unrivalled industry barometer for more than a decade.

ING: From Sustainability to Business Value

From Sustainability to Business Value: A high impact campaign that allowed ING to lead the conversation in the market.

Read more ING: From Sustainability to Business Value

Brand awareness

Oracle: Cloud 2020

Cloud Accelerates with Urgency: Fresh new insight on second-generation cloud and its impact from Oracle and Longitude

Radisson Hotel GroupEvent Horizons: An ambitious campaign to become the market leader for meetings and events.

Tata Consultancy Services (TCS): Business 4.0

An extensive content campaign aimed at securing new leads and generating revenue from thought leadership.

Read more Tata Consultancy Services (TCS): Business 4.0

Brand awareness

260% Uplift in online traffic from social media

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IntrumEuropean Consumer Payments Report: A flagship study on personal finance in Europe.

Credit SuisseValue of Knowledge: A Financial Times multimedia series exploring the skills, education, investment strategies critical to global sustainable growth.

AonC-Suite Series: A analysis of risk management in M&A, in partnership with the Financial Times.

DNV GLOil & Gas Outlook: An unrivalled industry barometer for more than a decade.

ING: From Sustainability to Business Value

Oracle: Cloud 2020

Radisson Hotel GroupEvent Horizons: An ambitious campaign to become the market leader for meetings and events.

Tata Consultancy Services (TCS): Business 4.0

BNP ParibasA benchmark for analysis into the strategic adoption of ESG.