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How we help
Pioneering thought leadership that helps organisations lead the conversation and make an impact.
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We know companies face intense competition to get their thought leadership noticed. Share of voice is fragmented and our clients tell us they struggle to build strong associations between their brand and their chosen themes.
But research and insights won’t cut it alone. Companies need the thinking that provokes action. They need to inspire change. They need a partner with the capabilities to create impactful campaigns.
The smarts to stand up and be heard
We help companies get the attention they deserve. We work with you to design campaigns that are high-profile, memorable and distinctive. We’ll find the insights that’ll engage your audience and strengthen your brand. And we’ll ignite the story and spark discussion. Because strong, lasting influence shapes the debate and wins you business.
Strategy:
Intelligence with influence
We turn strategic insight and market intelligence into tangible results for your business.
Thought leadership without a strategy is just more content. But a good thought leadership strategy offers substance, due diligence and a return on the investment of ideas. It’s those ideas that create thought leadership intelligence and real influence.
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“We go deeper to understand your brand positioning and objectives, define your audience and identify what matters most to them better than anyone else. With this insight, we craft a blueprint that brings your campaign to life through intelligent messaging and creative application. ”
Research:
Data with meaning
We shape innovative research that reveals true insight behind the numbers.
We find the “ta-da” within the data. Our innovative research techniques unearth original insights that change perceptions, get you talked about and engage your audiences.
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“I’m passionate about finding creative and exciting new ways to uncover meaningful insight from data. We find the hooks we know will influence the audience and build a data strategy that supports the narrative.”
Editorial:
Stories with substance
We craft narratives that combine deep insight with powerful human stories.
Our editors are driven by the never-ending search for what’s next, across the world’s biggest themes – climate and natural capital, the future of work and technology, leadership and strategic innovation. This curiosity helps them create distinctive messages that make your brand stand out.
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“We instinctively hunt out the story, finding the insight that sparks inspiration. But knowing the hook – where a brand’s positioning intersects with audience need – is the crucial layer we add that turns insight into action. ”
Creative:
Design with purpose
We create visual storytelling that speaks louder than words.
Striking creativity and emotional intelligence are the only ways for thought leadership to be seen and heard. Our team of talented creatives are experts in bringing stories to life across a range of platforms and channels in a way that audiences can’t ignore.
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“We fuse together attention-grabbing stories with intelligent design and data visualisation and turn them into unique experiences that win hearts as well as minds.”
Frequently asked questions
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We produce our own thought leadership in-house. Why do I need you?
Producing thought leadership in-house is a great start, but it’s rare that a company has the internal resources with the right blend of skills and experience to support thought leadership campaigns from start to finish. That’s where we come in. We call ourselves thought leadership pioneers because we’ve been at the forefront of thought leadership for over a decade. We have invested in a wide range of specialisms which mean that we can cover every aspect of a great thought leadership project. We draw on our wide experience of thousands of thought leadership campaigns to ensure that your strategy is clear and that your messaging is fresh, distinctive and aligned with your brand.
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We already have a thought leadership agency. How are you different?
While many thought leadership agencies offer valuable services, it’s our rich heritage, specialist expertise and end-to-end approach that set us apart. We’re proud to be part of the Financial Times Group, trusted by business audiences around the world. We help you reach and connect with the world’s most influential people, through its 22.4 million monthly global readers. Our multi-disciplinary team combines deep strategic rigour with research capabilities, high-quality editorial expertise and creative design to ensure your campaigns are built with intelligence for influence.
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What budget do I need for thought leadership campaigns?
The budget for thought leadership campaigns can vary widely depending on your goals, scale of ambition, and the scope of the project. Typically, the campaigns we work on for our clients include up-front strategy, research, editorial content, creative design, and sometimes promotion through FT channels too. While costs can range from a modest to a substantial budget, investing in high-quality thought leadership is crucial for long-term impact. When partnering with us, you can expect a tailored approach that aligns with your budget that will set you up for success. We work with you to find the right balance, ensuring your campaigns are both effective and cost-efficient.
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What do I get at different levels of investment?
We offer tailored packages depending on your level of investment. Each band includes the right mix of campaign components, from foundational strategy development and content creation to more comprehensive packages that include ongoing content production, complex or larger scale research programmes, design and creative support, and multi-channel distribution. We work with you – and within your budget – to find the level of investment and campaign plan that suits your goals and objectives.
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What is your relationship with the FT?
We’re proud to be part of the Financial Times Group, trusted by business audiences around the world. That’s how we help you reach and connect with the world’s most influential people, through its 22.4 million monthly global readers. Our routes into other divisions of the FT give you the benefit of unparalleled distribution and engagement opportunities, enhancing the impact of your thought leadership efforts.
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My thought leadership isn’t getting us the results we expect. What should I do?
If your thought leadership isn’t achieving results, it could be time to reset the strategy. Start by ensuring that you have clear objectives that are agreed among all your stakeholders. Make sure that you have a clear idea of your audience and their preferences, and that you have a good understanding of the competitive environment for thought leadership in your sector. By teaming up with us, you will gain a fresh, objective perspective on what’s working well and where things could be improved and strengthened. We help to refine your message, identify the most effective platforms to engage your audience, and craft compelling messaging that resonates with decision-makers, resulting in better engagement and impact.
The skills in the team at FT Longitude are unrivalled, and the campaign has been critical in helping us build trust and credibility in the industry.
Andrea Berghäll Global Head of Brand Activation, DNV
Ready to lead the conversation?
Whether you’re launching a new campaign or looking to improve your current thought leadership strategy, our team of specialists are ready to help you make an impact.
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