Real thought
leadership

For brands with big ideas

Book a free strategy call

B2B content doesn’t have to be dry and unengaging.

B2B content doesn’t have to be dry and unengaging.

Your audience deserves better and so do you.

Real thought leadership enables brands to produce content that genuinely influences and inspires their audience. We believe that every B2B marketer should feel empowered to work on campaigns that make a real and lasting impact.

What we do

We help you to plan and deliver content campaigns that pass that test for Real Thought Leadership.

Real thought leadership...

Repositions your brand

Repositions your brand

Use provocative thinking to change the way audiences view your company.

Raises awareness

Raises awareness

Unveil profile-building content that increases share of voice and leads to stronger market share.

Ignites conversations

Ignites conversations

Present timely insight and inspire audiences to take action.

Builds relationships

Builds relationships

Strengthen relationships with existing clients and turn them into loyal advocates.

Book a free strategy call

Who we help

FT Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.

  • Accenture
  • Aecom
  • Aon
  • BNP Paribas
  • Citi
  • Cognizant
  • Credit Suisse
  • Dentsu Aegis Network
  • EY
  • Hitachi
  • Intrum
  • McKinsey & Company
  • NTT Data
  • Oracle
  • PwC
  • Radisson Hotel Group
  • Siemens
  • Simmons and Simmons
  • TCS
  • Verizon
  • Workday

Case Studies

Brand consideration campaign

0%

increase in brand consideration

Read more

BRAND ADVOCACY CAMPAIGN

0%

of top clients engaged by key findings report and other content

Read more

Brand Positioning Campaign

0+

pieces of key media coverage Europe-wide

Read more

Brand Positioning Campaign

0%

Increase in brand perception

Read more

Brand awareness campaign

0+

key articles in targeted local and international media

Read more

Brand Awareness Campaign

0%

Increase in brand awareness

Read more

How we do it

With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.

Set up for success

We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.

+ More on Strategy

Find a better story

We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.

+ More on Insights

Engage your audience

We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.

+ More on Campaigns

Reach the people who matter

As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conferences and forums.

+ More on Amplification

Accelerate your customer's journey

How thought leadership influences the decision to buy To win the biggest transformation deals, you need to understand how B2B firms use thought leadership to discover and evaluate potential business partners. Based on a survey of 800 business executives, new research from FT Longitude sheds light on how leaders of major B2B companies select partners for strategic transformation programmes.

Explore now
Accelerate your customer's journey

Our thinking

The customer journey: How has B2B buying changed?

  • By Gareth Lofthouse

The days when strategic business was awarded on the basis of strong personal relationships or impressive sales presentations are long gone. Today, mega trends, such as sustainability, digitalisation and the shift to hybrid working, are…

Read more

Latest campaigns and real thought leadership examples: Summer 2022

  • By Ben Harrison

What’s new in B2B thought leadership? Here’s your round up of thought leadership examples that launched between April to June, which we hope provides you with the inspiration you need to get your…

Read more

Can thought leadership help buyers make better decisions? Q&A with Brent Adamson, expert in customer buying behaviour

  • By Emily Taylor Gregory

For our latest webinar we spoke to Brent Adamson, co-author of The Challenger Sale and frequent contributor to Harvard Business Review. Here, we find out from him how buyers’ behaviour is changing and how…

Read more

Financial Times strengthens B2B marketing and thought leadership expertise with full acquisition of FT Longitude

  • By Emily Taylor Gregory

23 June 2022 - The Financial Times has announced the completion of its full acquisition of Longitude, a specialist provider of thought leadership and content marketing services to a multinational corporate and institutional client base. Following…

Read more

Steal the show: How thought leadership creates buzz at industry events

  • By Emily Taylor Gregory

In-person corporate events are back, and using them to launch fresh insights that get people talking about your company is a great way to put your brand back in the spotlight. Here, FT Longitude’…

Read more

Q&A: How ROI creates award-winning thought leadership – in conversation with Peter Richards

  • By James Watson

At FT Longitude, we are all about real thought leadership: B2B content that inspires, informs and generates tangible results. This exclusive Q&A is part of a series of conversations with high-profile marketers…

Read more
Cookies on Longitude Sites

We use cookies for a number of reasons, such as keeping our Sites reliable and secure, enhancing your user experience, analysing how our Sites are used and tailoring our marketing.